Pernod Ricard

Spotlight on a historic French aperitif icon, Suze. Made from the gentian root which grows for over 20 years in the mountains of France before being harvested by hand, Suze is known for its bright yellow colour and distinctive bittersweet taste. The brand has evolved through decades of design culture and creativity. In 1885 Fernand Moureaux and Henri Porte decided to create a wine free aperitif – a bold move at the time! Their innovation paid off, winning them a gold medal at the Paris Universal Exhibition and Suze was born. Henri Porte also designed the iconic amber Suze bottle, inspired by an old one he found in his attic. Its unique shape has remained unchanged ever since as a lasting symbol of Suze's originality in the world of aperitifs.

An unexpected mix of smooth whiskey and creamy peanut butter. The cocktail was so popular Steven Yeng and his wife Brittany bottled it in 2018. Skrewball Whiskey is the first ever peanut butter flavoured whiskey. 🥜

Pernod Ricard is proud to be part of the Global Standards Coalition, alongside more than 100 leading companies including fellow members of the International Alliance for Responsible Drinking (IARD). Together, we’re strengthening responsibility standards across the alcohol industry value chain - working to reduce harmful drinking, prevent underage access and exposure, and promote moderation worldwide.

Havana Club’s Maestros del Ron Cubano are the guardians of Cuban rum-making, a tradition rooted in over 150 years of history. This proud cultural legacy is so important that it has been recognised by UNESCO as Intangible Cultural Heritage of Humanity: a tribute to the Cuban spirit and the excellence of its rum. More than a craft, it is a lifelong journey of learning and sharing, passed down from Maestro to Maestro. Behind every bottle stands a dedicated team of passionate men and women who have committed their lives to this tradition.

It all starts with a single step. Discover the spirit of Orkney with the launch of the Scapa Sanctuary Trails. Created in partnership with global hiking app Outdooractive, these curated trails invite whisky enthusiasts and nature lovers to explore Orkney’s breathtaking landscapes, offering a unique window into the natural beauty and craftsmanship that define Scapa’s distinguished single malts. All trails lead to the Scapa Distillery (Chivas Brothers), where visitors can sample the 10, 16, and 21 Year Old whiskies while taking in the views of Orkney's iconic Scapa Flow. Please enjoy our brand responsibly.

Step into a floral dreamscape in the heart of Monaco. Martell Mumm Perrier-Jouët and Hôtel Hermitage Monte-Carlo have unveiled Jardin Belle Époque - an exclusive summer terrace. The space invites guests to explore the world of Perrier-Jouët through a selection of the Maison’s iconic cuvées, set against a backdrop of installations inspired by nature and Art Nouveau. Open until the end of the summer season.

Pernod Ricard brands aren’t just showing up on social - they’re standing out. 🚀   Six of our premium brands are in the The Spirits Business list of Top 10 Brand Champions on Social Media.    In 1st and 2nd, the strategy for both Kahlua and Malibu has been to boost entertainment value and focus on platform-native content… which has definitely paid off. The Absolut Group Irish Distillers Havana Club

Paper based bottle 🤝 paper-based cap Absolut just leveled up their game with an industry-first in collaboration with Blue Ocean Closures: a paper-based bottle and cap. While this innovation still includes a thin barrier of plastic, it brings Absolut a step further towards its goal to create a fully bio-based bottle, as part of Pernod Ricard’s #GenerationofChange Find out more: https://lnkd.in/eWhNWD6u The Absolut Group Noémie Bauer

This week is International Archives Week, a chance to dive into the rich and diverse stories of our founding companies Pernod (1805) and Ricard (1932), as well as those of our heritage brands such as Ricard, Pastis 51, Suze, and Lillet. Every archive, every document, every object is a piece of the puzzle that tells the story of Pernod Ricard France and its brands. Back in the 1970s, Patrick Ricard famously said: “To know where you're going, you need to know where you come from.” This quote perfectly reflects Pernod Ricard's heritage approach. “Archives are not frozen in time - they are sources of innovation, differentiation, and pride. They allow us to look to the future while honouring its past,” explains Lilia Vaugien, Pernod Ricard France Archivist. #IAW2025 #ArchivesAccessibles

Meet the woman transforming Tech at Pernod Ricard. After 20 years in global consulting, Hélène Chaplain Lambert took on the role of Global CIO - and has been driving change ever since. She’s redefined IT as Global Tech, introduced agile ways of working, and is positioning technology as a strategic force across the business. Her leadership has earned multiple accolades, including CIO of the Year for Digital Culture & Transformation. Discover how she’s using Tech to spark innovation, collaboration and impact across our Group. Tomorrow at Vivatech, join Hélène and Maria Pia De Caro, EVP Integrated Operations and S&R, at 2:30PM in Paris, for an inspiring keynote ‘Striving for growth in operations with tech’ - speaking on how operations and technology at Pernod Ricard are teaming up to overcome uncertainties and maximise fruitful collaboration.