By reducing the number of competing priorities, shielding (protecting) 20% of time for creative work, and using techniques designed to allow and facilitate creative thinking - time off, planned boredom, active time (walking outdoors, minimising distractions). A budget should be allocated to test promising projects ideated during creative work time. Leadership model needs to change to a Kicker/Runner model, where a collaborative handover between leaders with different skillsets at critical moments allows to balance creative problem solving with execution. In the long run, companies that manage to implement such models outperform competition focused on task-based work every time.

Creativity needs space—both mentally and physically. You can’t expect fresh ideas under constant pressure without time to think. That’s why we build creative breaks into our workflow and intentionally design inspiring environments. We have cushioned seating facing floor-to-ceiling windows, a nature-themed relaxation room, and a bright games area to recharge. These spaces encourage a shift in mindset. When teams can decompress and step away from the grind, they come back with better ideas. Creativity isn’t a luxury—it’s a process. Make time for it.

Sustaining creativity under tight deadlines demands a leadership approach that blends coaching, delegative, inspirational, servant, situational, and transformational styles. I foster an environment of trust and transparency where team members feel supported to express ideas without any fear. By encouraging focused autonomy and providing timely guidance, I help balance pressure with creative freedom. Promoting brief reflection periods and recognizing contributions reinforces motivation. This approach cultivates innovation and collaboration, driving world-class performance and financial success even amidst demanding timelines.

I prefer more creative way to tackle these situations: Turning Pressure into Play: I transform deadlines into creative challenges, not roadblocks. Idea Zones, Not Deadlines: I carve out quick, energizing huddles for idea bursts—no filters, just flow. Mixing Minds: I blend talents from different functions to spark cross-pollination of ideas. Micro-Breaks, Macro Impact: I promote short mental resets—walks, doodles, or quick games—to recharge creativity. Celebrate the Spark: I spotlight even small ideas to build momentum and remind the team: innovation thrives when people feel seen, not squeezed.

To help your team come up with good ideas even when things are crazy, make sure they feel safe to share any idea, no matter how silly. Give them different ways to brainstorm so they don't get stuck. Help them deal with stress so their brains can work. And always use and celebrate their ideas so they know their creativity matters!