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Last updated on Feb 19, 2025
  1. All
  2. Soft Skills
  3. Personal Branding

Your company's branding makes you uneasy. How do you maintain your personal brand?

Feeling uneasy about your company's branding? It's essential to maintain a distinct personal brand while aligning with your employer's values. Here are some strategies to help you navigate this balance:

  • Define your core values: Identify what you stand for and ensure your actions reflect those values.

  • Leverage social media: Use platforms to showcase your expertise and personal interests.

  • Network authentically: Build genuine relationships within and outside your company.

How do you manage your personal brand at work? Share your strategies.

Personal Branding Personal Branding

Personal Branding

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Last updated on Feb 19, 2025
  1. All
  2. Soft Skills
  3. Personal Branding

Your company's branding makes you uneasy. How do you maintain your personal brand?

Feeling uneasy about your company's branding? It's essential to maintain a distinct personal brand while aligning with your employer's values. Here are some strategies to help you navigate this balance:

  • Define your core values: Identify what you stand for and ensure your actions reflect those values.

  • Leverage social media: Use platforms to showcase your expertise and personal interests.

  • Network authentically: Build genuine relationships within and outside your company.

How do you manage your personal brand at work? Share your strategies.

Add your perspective
Help others by sharing more (125 characters min.)
46 answers
  • Contributor profile photo
    Contributor profile photo
    KD Denny

    Health Coach and Casino Host at Shoshone-Bannock Casino Hotel

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    REMEMBER THIS Your personal brand is built on your passion, authenticity, and your vision. Thing no company or brand can take away from you. You have the power to shape your story, your path, and your future. Even in the face of discomfort and anxiety, trust that staying true to YOUR values will eventually lead to the right opportunity. The world needs your authenticity—so go out, share boldly, AND MOST GIVE IT YOUR ALL!!

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    8
  • Contributor profile photo
    Contributor profile photo
    Pravin Shekar

    The Outlier Marketer

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    Your company's brand is a borrowed brand. That is not you. Therefore, one must focus on building a personal brand, on a consistent basis. You can move away from your company. Who you are, stays with you all through - and you have full control of it.

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    7
  • Contributor profile photo
    Contributor profile photo
    Jaimiii Panchal

    Co-founder at BardBox | CEO at CogentTalks | Digital Growth Strategist | Brand Storytelling & SEO Expert | Helping Brands Grow Humanely | Provided digital growth to 500+ Businesses

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    When your company's branding clashes with your personal brand, navigate this by focusing on what you can control. Maintain your personal brand through your individual contributions, online presence, and professional network. While respecting company guidelines, subtly showcase your unique skills and perspectives in your work and communications. If the misalignment is significant, consider how your personal brand aligns with your long-term career goals and whether the current situation is sustainable. Ultimately, your personal brand is your own, and you have the power to cultivate it even within a larger organizational context.

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    6
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    Contributor profile photo
    Amit R.

    Building Pearlpet | Driving Organizational Growth through Strategic Leadership & People Excellence

    (edited)
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    If your company’s branding doesn’t align with your values, focus on building your personal brand authentically. Stay true to your principles, share insights on leadership, and engage with like-minded professionals. Use LinkedIn and other platforms to showcase your expertise through articles, posts, and discussions. Build credibility by consistently demonstrating your values in your work, interactions, and decision-making. Networking with industry leaders outside your company also strengthens your brand. Remember, your personal brand is shaped by how you show up daily—stay consistent, add value, and let your actions speak louder than any corporate branding.

    Like
    6
  • Contributor profile photo
    Contributor profile photo
    Afroz Alam

    Product Leader | Sr. Product Manager at Bajaj Finserv | IIM Kozhikode Alum | Platform Integrations & Customer-Centric Solutions | 12+ Years in Product & Marketing Excellence

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    Here’s a perspective on maintaining your personal brand when your company’s branding makes you uneasy: 🔍 Clarify Your Values: Clearly define and adhere to your personal values and principles. 🗣 Voice Your Concerns: Communicate your concerns respectfully to your company’s leadership or HR. 📚 Educate and Advocate: Share your perspective and suggest ways to align the company’s branding with broader values. 🌟 Highlight Your Work: Focus on showcasing your individual contributions and accomplishments that reflect your personal brand. 💬 Engage Authentically: Interact with your audience genuinely, maintaining your authentic voice.

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