You're embarking on a career transition. How can you use social media to redefine your professional image?
Ready to navigate the digital seas of career change? Dive into your experiences with social media's role in reshaping your professional identity.
You're embarking on a career transition. How can you use social media to redefine your professional image?
Ready to navigate the digital seas of career change? Dive into your experiences with social media's role in reshaping your professional identity.
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Shifting careers? It’s the perfect time to reshape your narrative — and social media is your loudest megaphone. 📣✨ Start by updating your profiles to reflect where you’re going, not just where you’ve been. Think future-focused bios, fresh headlines, and a vibe that aligns with your next chapter. 🛠️🔮 Then, show the journey. Share what you’re learning 📚, who’s inspiring you 🙌, and what excites you about this new path. Behind-the-scenes posts, reflections, and even honest struggles make your brand relatable and real. 🎥🧠💬 Engage with communities in your new field — comment, repost, ask questions. The goal? Build credibility before you even land the next role. 🧑💻🌐
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As for redefining one's professional image through social media, I believe it’s a journey I’ve already been on. For the past 15 years, I have actively and purposefully used LinkedIn—the only social media platform I engage with—to reflect my professional identity. This consistent presence has played a significant role in shaping the image I need to effectively take on my new responsibilities and connect with like-minded professionals.
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Don’t be afraid to take people along on your transition journey. Use platforms like LinkedIn to share your “why” behind the shift, what you’re learning, and where you hope to go. Engage with voices in your new industry—comment, ask questions, and contribute. Over time, your online presence will reflect not just where you’ve been, but where you’re growing.
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✔ Focus on a specific industry, a specific tool, task or skill and having your profile reflect that is important. ✔ Highlight industry-relevant activities and content across your profile and the timeline is next. If tidying up branding, logos or colours is needed do so. ✔ Find, follow, reach out to and connect with professionals and experts within your target industry. Join open conversations, and comment on posts and forums. ✔ Share relevant content to said industry regularly and interact with professionals in that same industry regularly. Attend industry events and don't be afraid to reiterate your approach to get a clear picture of what is working and what's not. ✔ Lastly, be and stay as organised as possible, then REPEAT!
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After three enriching decades as a dedicated logistician, I am now transitioning into a new chapter—as a consultant focused on building businesses across regions. Making this shift at 50 has only been possible because of the solid foundation built through my experiences with three global MNCs across diverse geographies throughout my logistics career.
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