What are the top ad design software options for creating interactive and immersive ads?

Adobe's Illustrator, photoshop, After Effects, Premiere have all been a great options that gives you a lot of autonomy. But a great drag-and-drop interface, that has allowed us to scale, with keeping our quality of content higher throughout our processes, along with a diverse of experience in our team, has been Canva.

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Adobe Photoshop: Photoshop is a versatile tool for creating dynamic graphics for ads. It offers powerful features for image editing, manipulation, and enhancement, allowing you to create visually stunning graphics for your ads. Canva: Canva is a user-friendly graphic design platform that offers a wide range of templates, tools, and assets for creating dynamic graphics for ads. It's particularly useful for beginners and non-designers

Adobe After Effects:Industry standard for motion graphics and visual effects, After Effects allows you to create dynamic and engaging ad elements with text, shapes, and video layers. Cinema 4D:Offers a robust 3D animation toolset for creating dynamic product visualizations and other eye-catching graphics.

Beyond Adobe and Photoshop, consider these alternatives: Ceros: A no-code platform perfect for marketers and designers to collaboratively create interactive digital content without extensive technical skills. Creatopy (formerly Bannersnack): Features a user-friendly interface that simplifies creating interactive and rich media ads, ideal for teams producing high volumes of content. Collaborative Use of Canva and ChatGPT: Combining Canva's intuitive design tools with ChatGPT's creative content generation enhances the ad creation process. This synergy allows teams to use Canva for visual elements and ChatGPT for copy and ideas, streamlining the production of engaging ads efficiently.

Adobe Animate (formerly Flash):The go-to tool for creating interactive vector animations, perfect for web-based ads and character design. Toon Boom Harmony:Industry-leading software for 2D frame-by-frame animation, allowing for creation of expressive characters and fluid motion for your ads.

Adobe Animate: Formerly known as Flash Professional, Adobe Animate is a powerful tool for creating animations and interactive content for ads. It allows you to create animated banners, rich media ads, and interactive experiences using a timeline-based interface. Google Web Designer: Google Web Designer is a free tool for creating HTML5 animations and interactive content for ads. It provides a range of animation and interactive components, making it easy to create engaging ad experiences

Até o momento, não conheço nada mais indicado do que o Adobe Animate, que utilizo desde que era Adobe Flash Professional. Está incluída no pacote Adobe Creative Cloud. Oferece recursos de animação quadro-a-quadro, importação de multimídia, codificação de interatividade e exportação para diversos formatos da web e muito mais!

Play Play: c'est un outil simple qui permet de créer des vidéos animées en un rien de temps avec des capacités d'animation avancées. En plus d'être un acteur français, PlayPlay a su intégré l'IA au sein même de l'outil pour aider au maximum les équipes créas et marketing.

BuildFire (or other ad creation platforms):These platforms provide pre-built templates with drag-and-drop functionality to incorporate interactive elements like polls, quizzes, and hotspots into your ads. Unity or Unreal Engine:For truly immersive experiences, consider game development engines like Unity or Unreal Engine. These allow you to create playable ads or interactive product demos.

Hype: Hype is a Mac-exclusive software that specializes in creating interactive and animated content for web and ads. It offers a range of interactive elements such as buttons, forms, and animations, allowing you to create engaging ad experiences. Tumult Hype: Tumult Hype is another tool for creating interactive HTML5 content and ads. It features an intuitive interface and a wide range of animation and interactive elements to help you create immersive ad experiences

Para profissionais avançados, o Adobe Animate é imbatível: recursos robustos, edição de linha do tempo avançada e suporte ActionScript. Tudo por um preço acessível, já que faz parte do Creative Cloud. Para iniciantes, o Google Web Designer é gratuito, intuitivo e cria anúncios HTML5 interativos com arrastar e soltar.

Adobe Premiere Pro:Industry standard for video editing, Premiere Pro allows you to seamlessly integrate video elements with your interactive ad content. Final Cut Pro:Powerful video editing software for Mac users, Final Cut Pro offers excellent tools for integrating pre-recorded videos or creating polished motion graphics for your ads.

Adobe After Effects: After Effects is a leading software for creating motion graphics and visual effects for video ads. It offers powerful tools for compositing, animation, and effects, making it ideal for creating visually stunning video ads. Final Cut Pro: Final Cut Pro is a professional video editing software for macOS that offers advanced features for editing and compositing video ads. It provides a range of tools for editing, effects, and color grading, allowing you to create high-quality video ads

Considero que la inclusión de videos permiten tener una interacción mucho más rápida con el producto o servicio que se ofrece, ayuda a transmitir de una mejor manera las cualidades de los productos o servicios o simplemente para atrapar mejor a tu audiencia.

Adobe Premiere is a powerhouse of integrated functionality with other Adobe software. The options to animate are enough to not need After Effects except in complex motion. Adobe Media Encoder is also a great partner to queue rendering while you continue to edit other projects.

Nada bate o Adobe Premiere Pro do Creative Cloud: recursos profissionais, suporte até 8K, integração perfeita com outros apps Adobe. Porém, requer assinatura paga. Para iniciantes ou casos mais simples, o DaVinci Resolve é uma excelente opção gratuita. Apesar de ter um foco em cores, entrega edição robusta, trilhas ilimitadas e exportação até 8K.

Para quem já tem a assinatura do Creative Cloud, o Adobe XD oferece coedição em tempo real, compartilhamento de protótipos, feedback e comentários integrados. O Canva, uma opção mais acessível, também permite colaboração em tempo real e facilita a criação rápida de designs visuais.

Figma:A web-based design platform that allows for real-time collaboration among designers and marketers on creating interactive ad mockups and prototypes. InVision:Another collaborative design platform with features specifically designed for prototyping interactive elements and user flows within your ads.

Figma: Figma is a cloud-based design tool that enables real-time collaboration on design projects. It allows multiple users to work on the same ad design simultaneously, making it ideal for collaborative ad design projects. Adobe XD: Adobe XD is another design tool that offers real-time collaboration features for designing ads and interactive prototypes. It allows designers to share designs with stakeholders and collaborate in real-time on design revisions

It is quite basic, but we use the Google Suite to make real-time changes to our ads. It's very easy and we have a certain call time to check each and every ad in one go so we don't waste time.

BuildFire (or other ad creation platforms): These platforms typically offer tools to ensure your interactive ads render well across different devices and platforms. Adobe Animate: With its focus on vector graphics, Animate-created content scales well for web and mobile ad placements.

Sketch: Sketch is a design tool for macOS that offers cross-platform compatibility with other design tools and platforms. It allows you to design ads and interactive prototypes that are compatible with a wide range of devices and platforms. InVision Studio: InVision Studio is a design tool that offers cross-platform compatibility for designing ads and interactive prototypes. It allows you to design and preview ads across different devices and platforms, ensuring compatibility and consistency

You can use Invision Studio as it will help you with that, but 95% of the spending in ads is in feeds and stories for social ads so if you do social ads, just focus on making the best 1x1 ad (feed) and 9x16 ad (story) rather than doing 20 formats with a so-so ad.