How can you use technology to make your trade show more interactive?

Pre-event communications, in-event activation for both a 'wow' factor and a draw in the space, and post-event as a unique and innovative follow up . . . whether you're using display technology, web, or other - it can be used in all three phases to great effect!

The beauty of digital signage is that the content can be edited in real time. Are free samples running out somewhere? Is the coffee fresh over there? Has an exit been closed or reopened? Has a VIP shown up? Do the press have a luncheon scheduled? Tell the people! These little tidbits keep folks glued to your source, giving you a better chance of: 1. Delivering your call to action to a larger and primed audience 2. Earning your audience's trust and respect (because they have been kept informed of details that matter to them in the moment) While you'll definitely want to monetise much digital signage, keep these updates "Courtesy of the Organisation," and absolutely non-partisan.

Enhance trade show interactivity with touchscreen displays, VR experiences, and mobile apps. Use QR codes for quick access to content, integrate live polling, and leverage social media for broader engagement. Implement gamification elements for a memorable and immersive experience.

Gamification: Develop a mobile app or platform that incorporates gamification elements such as challenges, leaderboards, and rewards. Interactive Photo Booths: Set up photo booths with augmented reality filters or green screens for customizable backgrounds. Encourage attendees to share their photos on social media with event-related hashtags. Interactive Displays: Use touchscreen displays to allow attendees to browse through products, watch videos, or access additional information. Implement interactive kiosks that provide a personalized experience based on attendee preferences.

In a trade show - Have something with which people click photos/videos, nowadays Curved Circular Camera Slider where one can stand and put their phone, and it goes round and round is used. - QR codes, have QR codes for your brochure, WhatsApp number and social media accounts. - AR and VR for your products

Crie experiências interativas e imersivas que permitam aos visitantes interagir com elementos digitais no ambiente real. Forneça informações relevantes sobre seus produtos, serviços ou marca por meio de elementos de realidade aumentada no evento. Por exemplo, ao apontar seus smartphones para um determinado produto, os visitantes podem ver informações detalhadas, depoimentos de clientes ou vídeos explicativos. Utilize a RA para criar momentos únicos e memoráveis que deixarão uma impressão duradoura nos visitantes da feira. Isso pode incluir apresentações virtuais, histórias imersivas sobre a história da sua marca ou simulações de uso dos seus produtos em situações do mundo real.

I love XR and wish more clients were willing to incorporate it! That said, AR, VR, MR, are all excellent tools, but not all XR is created equal. The technology is new enough that, when integrated poorly, your audience is more likely to comment on the experience of using it rather than the thing XR is being used to demonstrate. Choose a trusted partner to design an experience that best serves your goals and your audience's level of familiarity with technology. When considering XR Integration, prepare the following: - After the experience, what should the user have learned? - Is this something special for a limited number of guests, or for the masses? - Is this to be the centerpoint of the exhibit or a bonus feature?

Os aplicativos ser para o networking dos participantes para agendarem reuniões ou trocarem informações de contato. Facilitando colaborações futuras e expandir redes profissionais. Utilize os aplicativos para coletar feedback em tempo real dos visitantes sobre sua experiência na feira. Com base nas interações dos usuários dentro do aplicativo, você pode oferecer conteúdo personalizado como: recomendações de sessões de palestras, produtos ou serviços com base nos interesses e comportamentos dos visitantes. Integre funcionalidades de suporte ao cliente em tempo real, como chatbots ou serviços de mensagens instantâneas, para ajudar os participantes a obterem assistência imediata em caso de dúvidas ou problemas durante o evento.

I hate to be the pessimist, but I believe the mobile apps for customer connection is not a true viable leverage. People already have too many apps and are slowly starting to see the app fatigue syndrome kick in. Mainly becasue people don't take app development seriously enough. I would much rather see people with QR codes people with their phones can quickly scan and have information given to them with proper video audio production, explaining their product easily. If the app connects to the product for a type of monitoring or control of a given product, this is different. There should be apps loading onto phones for people to interact with to see a controlling app on their product. Don't expect people to load it up on their own phone.

A great way to incentivize mobile app downloading is to offer a giveaway, or entry into a giveway opportunity with proof of download. Also be willing to demonstrate app download and usage for those that might have some trouble.

If you're not pulling out your phone and connecting with people at trade shows, you're doing it wrong. Sure, you can collect a business card that lands in the bottom of your travel bag, but why not instead snap a photo together, post it on LinkedIn, talk about the Trade Show (and use the conference hashtag 🤩), then connect with them on LinkedIn? Be sure to add a note (either before or after connecting) so you both remember 6 months from now where you met. 😲

Social Media potenziert die Reichweite von Veranstaltungen und hilft wichtige Kernbotschaften und Inspirationen über die Live-Bühne hinaus zu transportieren. Das schafft nicht nur Sichtbarkeit für das Event, die Inhalte und die Speaker, sondern transportiert auch besondere Emotionen und reale Erlebnisse ins Netz. Durch das teilen, kommentieren und posten von Beiträgen entsteht eine Community über das Event hinaus. Dabei gilt es auch Mit-Veranstalter und Beteiligte zu animieren ihre Backstage-Erfahrungen zu teilen.

I believe it's always the same you have to measure the client. Some people love being on social media, and many others are starting to shy away from it. At any trade show is required to be diligent and watch the interaction of the people who are social media, friendly, and those that want a card. The bottom line is you must have a good product and an engaging way to make people want to talk about it. A smile and a laugh can bring more to person to share... then forcing a cheesy pick for Facebook. Be careful.

Social media is nowadays undoubtedly an important asset and tool to your use. Proper audience target is nevertheless necessary

Social media is nowadays undoubtedly an important asset and tool to your use. Proper audience target is nevertheless necessary

En teoría, ¿la RFID no debería poder proporcionar una cúpula alrededor del área de un evento que no requiera puntos de control? En este escenario, aquellos con credenciales podrían entrar y salir libremente del espacio del evento sin activar una alarma. La alarma avisaría a seguridad de una entrada, como en el caso de los museos, etc.

CES in Vegas is a smart move for anyone aiming to boost trade show interactivity with technology. As the world's most influential tech event, CES offers firsthand exposure to cutting-edge innovations that can transform the trade show experience. CES also provides valuable networking opportunities and insights into emerging trends, helping organizers stay ahead of the curve. In essence, CES isn't just about gadgets; it's a source of inspiration for creating immersive and unforgettable trade show experiences. From VR simulations to interactive displays, these technologies captivate attendees and facilitate meaningful interactions.

Involving a prize that can only be obtained by going to key locations and hitting a certain number of checkpoints will drive participation across the trade show floor. For example, you can do a paper passport program where it needs to get stamped at various locations, or you can do a digital scavenger hunt with QR codes that prompt certain actions be taken (taking a selfie, asking a presenter a question, playing a game, etc.)

Using RFID technology will help you stay engaged and learn more about your potential customers. It can also be a great tool in tailoring your presentations to see what keeps your customers engaged and experiencing the wow factor. This tool can be used to measure your roi as well over all of you have not tried this tech you need to.

Start before the conference! Use your owned media channels (especially email) to engage prospects with an interactive element. This can be isolated from the show itself and give you a chance to reach those who may not be attending the tradeshow. If it’s fun and memorable, it will cut through the noise. And, by connecting the pre-campaign to an on-site activation, it can also drive traffic to your booth.