Prime Access, A Prime Consultancy reposted this
Our experts turn strategy and insight into real impact. So today, we’re highlighting one of our market access leaders, who drives that impact every day. Meet Caroline Ayres, Director, Prime Access. Since joining the team in 2017, she has been at the forefront of HEOR and market access. She's shaped client strategies that have brought innovative treatments to patients. With a background spanning clinical pharmacy, regulatory affairs, health economics, and having spent over two decades in the pharmaceutical industry, Caroline has an irreplaceable understanding of the challenges in healthcare decision making, and most importantly, how they should be navigated. One of her many standout achievements was leading a US-based client workshop on value demonstration in the face of access challenges. This was a powerful initiative that strengthened their communication strategy and publication plan. She has also developed engaging training materials on health technology assessments, collaborating with the YHEC team and also leads on several HEOR publications - we can’t praise her enough as we all know how tricky it is getting those manuscripts published! Caroline thrives on understanding payer and policy decision-making, turning insight into actionable market access strategies that make a real difference. Outside of work she will be horse riding, exploring the countryside with her Dalmatian sidekick, Bolt, or gourmet travelling somewhere new. Prime is lucky to have Caroline leading the way in market access. Thank you!