Prebid to Google Ad Manager (GPT)

In order to leverage Sirdata's contextual information you get thanks to the contextual API and prebid integration you simply need to create a key/value targeting if it doesn’t exist and then target it when creating your Deal.

1. CREATE THE SEGMENT IF IT DOESN’T EXIST

First of all please get the IAB Taxonomy file from the IAB Tech Lab website if you do not have it yet : https://www.iab.com/wp-content/uploads/2017/11/IAB_Tech_Lab_Content_Taxonomy_V2_Final_2017-11.xlsx

Then in your Ad Manager console please go to “Inventory” -> “key-value pairs” and click on “New key-value pair” to create a new one :

Then proceed as follow :

Please complete the following steps :

• The name of the key must be sirdata_contextual (this is mandatory)

• The name to be shown can be Sirdata Contextual Id or any name that fits you

• The type of value must be Dynamic

• The option Include values into reports must be selected

• And finally please clic on Register

2. CREATE YOU CAMPAIGN/DEAL

At the targeting level of your Deal/Campaign simply target the Sirdata Contextual key-value pair by selecting the Customised Targeting and match the relevant ID.

Here is what it would be for the “skiing” category from IAB (IAB Cat ID 531) :

Ad Manager may tell you that the value does'nt exist and propose you to create it. In such a case please accept the creation.

Please check that the targeting is saved :

Finish your Campaign/Deal creation and that’s all.