Greenpoint Trading B.V.

Westfalia Fruit Group acquires Avojoy and Greenpoint Trading B.V. 🥑 We’re proud to share that Avojoy and Greenpoint Trading B.V. is now part of the Westfalia Fruit Group, the global leader in the avocado industry.   This marks the next step in a partnership that’s been growing for years. By joining forces, we’re ready to reach further and serve the international foodservice market even better. We’ll continue to deliver the same quality, with premium avocados and the trusted service you know from us.   Over the past 7 years, we’ve built a premium brand and delivered high-quality avocados across the globe. We want to thank everyone who has contributed, supported, believed in or helped shape Avojoy along the way. Because of you, we’ve come this far.   Avojoy. The best avocados brought to you.   📣 Read the official announcement below.

𝟮𝟬𝟮𝟰: 𝗔 𝗬𝗲𝗮𝗿 𝘁𝗼 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗳𝗼𝗿 𝗚𝗿𝗲𝗲𝗻𝗽𝗼𝗶𝗻𝘁 𝗧𝗿𝗮𝗱𝗶𝗻𝗴 & 𝗔𝘃𝗼𝗷𝗼𝘆! 🥑 Looking back on 2024, we’re filled with gratitude and pride. It has been a year full of milestones – strengthening relationships with existing partners, welcoming new clients across Europe and beyond, and expanding our network through inspiring visits and collaborations 🤝 A heartfelt thank you to our strategic partner, Westfalia Fruit, for their ongoing trust and shared dedication to fulfilling the Greenpoint Trading & Avojoy brand promise: “𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝘃𝗼𝗰𝗮𝗱𝗼𝘀 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝘁𝗼 𝘆𝗼𝘂”. Together, we’ve set a high standard and are excited to continue raising it in the years to come. As we step into 2025, we’re eager to keep moving forward, guided by our core values: 𝗤𝘂𝗮𝗹𝗶𝘁𝘆, 𝗦𝗲𝗿𝘃𝗶𝗰𝗲, 𝗥𝗲𝗹𝗶𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗝𝗼𝘆. With our team (Carel van Krimpen, Baris Saraç, Joris Knappert, Sam and K van der Spijk en Zn.) we’re committed to realizing our growth ambitions and continuing to delight our customers with premium avocados for the foodservice industry. Here’s to another year of collaboration and success! 🥑💚 👉 𝗪𝗮𝘁𝗰𝗵 𝗼𝘂𝗿 𝟮𝟬𝟮𝟰 𝗿𝗲𝗰𝗮𝗽 𝘃𝗶𝗱𝗲𝗼 𝘁𝗼 𝗿𝗲𝗹𝗶𝘃𝗲 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀. #GreenpointTrading #Avojoy #PremiumAvocados #Foodservice #FreshProduce #TheBestAvocadosBroughtToYou

𝗔 𝗼𝗻𝗲 𝗼𝗳 𝗮 𝗸𝗶𝗻𝗱 𝗚𝗿𝗲𝗲𝗻𝗴𝗿𝗼𝗰𝗲𝗿: 𝗧𝗼𝗺 𝗘𝗻𝘀𝗶𝗻𝗸–𝗗𝗲 𝗚𝗿𝗼𝗲𝗻𝘁𝗲𝗻𝗶𝗲𝗿. At Greenpoint Trading, we believe in staying closely connected with our end customers. This enables us to gather honest feedback on our premium avocados and stay aligned with the latest trends and consumer preferences. Yesterday, we had the pleasure of visiting Tom Ensink – De Groentenier, the specialist in delicious and honest products and a well-known name in Amsterdam and beyond. Their beautiful store has been offering and preparing the finest products in their own professional kitchen for over 43 years. We are proud that these experts continue to choose our Avojoy avocados and that their customers are highly satisfied! We’ll be back here again soon—stay tuned 🥑 #GreenpointTrading #Avojoy #PremiumAvocados #FreshProduce #Foodservice

𝗧𝗲𝗮𝗺 𝗕𝗼𝗻𝗱𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗗𝗜𝗦𝗖 🚀 Last Wednesday, we completed session 3 out of 4 in another insightful DISC training series, led by CC-Developement and expertly facilitated by Elena Malkova. Through these training sessions, we not only gain a deeper understanding of our own behavior and communication styles but also those of our colleagues. These new insights are helping us connect better, complement each other's strengths, and collaborate more effectively 📈 A strong team is the foundation of success, and we’re excited to apply these insights in our day-to-day interactions 🤝 #GreenpointTrading #DISCTraining #Teambuilding

𝗔𝗩𝗢𝗝𝗢𝗬 𝗫 𝗛𝗘𝗟𝗟𝗢𝗙𝗥𝗘𝗦𝗛: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗺𝗼𝗿𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 ♻️ Since 2021, we’ve proudly supplied premium avocados to HelloFresh, a global leader in meal delivery. This month, we had three valuable meet-ups with the teams from HelloFresh and Westfalia Fruit: 🥑 At Fruit Attraction in Madrid, we discussed HelloFresh's strategic choices and market trends with Richard Holland and Rowan Bouw; 🥑At HelloFresh Benelux, where we reviewed our performance and explored their innovative distribution centre with Lotte Langendoen, Jedaja Santman and Jasper van Leeuwen; 🥑At EuroWest, a Westfalia Fruit entity, giving HelloFresh a close-up look at our quality and packaging processes. Presentations by Sophia D., Carel van Krimpen and Baris Saraç covered the synergy between Westfalia Fruit and Avojoy/Greenpoint Trading B.V. Over the past years, we have grown significantly together, building a warm and personal relationship. We look forward to continuing this journey and to a fruitful future ahead. 🤝 #Avojoy #PremiumAvocados #GreenpointTrading #HelloFresh #FreshProduce #Partnerships