ESOMAR

From Adidas to Danone, eBay to Vodafone top brands are coming to Congress 2025. Join the global insights community in Prague and connect with 60+ client-side companies shaping the future of consumer understanding. Whether on stage or in the room, brand leaders will be sharing ideas, asking questions, and looking for what’s next. 📅 28 Sept – 1 Oct | Prague 💼 100+ speakers | 🌍 1100+ attendees 🎟️ Register now: https://shorturl.at/tch3G 📩 Represent a brand? Contact events@esomar.org for exclusive rates. #ESOMARCongress25 #ESOMAR  #InsightsIndustry #BrandLeadership #ConsumerIntelligence #Networking #mrx #Research #Insights

Choosing the right market research technology can feel overwhelming, and choosing wrong can cost you time, money, and credibility. Join us this Wednesday 16 July at noon Eastern for a practical, expert-led webinar that demystifies the ResTech selection process. Z Johnson, founder of MRXplorer, will share real-world tips for evaluating MR tech tools with clarity and purpose. Whether you're a buyer looking for the right fit or a seller trying to understand the buyer’s mindset, this session offers actionable takeaways for both sides of the table. What you'll learn:  🧐 How to evaluate ResTech for long-term business value 🙅 What buyers often get wrong and how to avoid it 🤝 What sellers can do to become true partners, not just vendors This free session is brought to you by a collaboration between ESOMAR, The University of Georgia Center for Continuing Education, Market Research Institute International, and Canadian Research Insights Council (CRIC) Can’t make it live? All registrants will receive the recording. https://lnkd.in/gycK5ZXS

Thank you Toronto for our sold out ESOMAR Connect event on Tuesday at CRAFT Beer Market. Connecting with our industry colleagues was the highlight of the evening, closely followed by the intriguing panel discussion. Our speakers, Diana Lucaci, Linda Di Luzio, Ph.D., LL.B., CAIP, FCRIC, Andrew Hui, Sara Platt and Caroline De Silva dove into technology integration, economic shifts, data privacy, DE&I, and how insights leaders are proving ROI and driving impact in a changing Canadian landscape. Thanks again to everyone who attended (stay tuned for another Connect event in Toronto next month!), and to our sponsors: Leger, The Logit Group, Inc., CRC Research/CRC Recherches and True Impact . #ESOMARConnect #Toronto

🚀 Join the ESOMAR Academy Course “Breaking the Noise: Creating Strategic Global Impact with Research Stories and Partnerships” on 12–14 August! Unlock the power of persuasive research communications to engage high-value audiences and decision-makers across industries and countries. This course is perfect for data analysts, consumer insights teams, methodologists, and public opinion researchers ready to amplify their impact. In three dynamic days, you’ll: ✅ Master audience, purpose & strategy to craft compelling research stories ✅ Use AI tools ethically to transform data into clear, impactful narratives ✅ Leverage traditional and digital media for maximum reach and influence ✅ Build and sustain global partnerships with strong data governance ✅ Navigate crisis communications to protect your reputation 💡 Cut through the noise and make your research drive real-world outcomes. 📢 Don’t miss this opportunity and register now: https://shorturl.at/09yN9 #ESOMARAcademy #ResearchCommunications #DataStorytelling #AIinResearch #GlobalImpact #ConsumerInsights #PublicOpinion #DataAnalytics #ESOMARAcademy #ResearchStrategy #Partnerships #CrisisCommunications #ResearchEthics António Almeida Amy Collins Arundati Dandapani, MLitt, CAIP, CIPP/C, CIPM

Introducing the ESOMAR Global Top Insights Companies 2025!🌍 We're excited to recognize the Top 5 trailblazers in market research—companies setting new standards and driving the future of the insights industry. 🎉 👏 Congratulations to these outstanding leaders for their commitment to innovation, excellence, and transformative thinking. Your work continues to inspire and elevate the entire industry. 🔍 Explore how these top performers dominate across segments and redefine what’s possible in insights. Download the full ranking for free and see who’s shaping the next era of research: https://shorturl.at/ebaNO #ESOMAR #TopInsightsCompanies #MarketResearch #Innovation #Leadership #MRX #Insights #DataDriven Ajitha Lakshmi Gopalakrishnan Lilas Ajaluni Xabier Palacio Ipsos Kantar NielsenIQ Nielsen IQVIA

There’s still time to join us at the ESOMAR Connect | London 2025 happening today, 9 July! We’re bringing the industry together for an evening of fresh thinking, real conversation, and one big question: “Is brand tracking dead?” Join us for a lively, no-holds-barred debate as two perspectives go head-to-head on the future of brand tracking. 📍 Opinium (Insights with impact) - 58 Great Sutton St, London EC1V 0DG, United Kingdom 🗓️ 9 July | 🕔 17:30–20:00 BST 🔗 Register here: https://shorturl.at/qY4C5 If you're in London and curious about where the industry is headed, this is where the conversation starts. Jon Puleston Mary Kyriakidi Steve Dell Lucy Davison Alexander Wheatley James Endersby (Opinium) #ESOMARConnect #LondonEvents #MRX #BrandTracking #InsightsDebate #ESOMAR

To mark AI Appreciation Day on July 16 at 13:30 UTC, ESOMAR and WIN will be hosting a webinar for a first-look at the WIN World AI Index, offering regional insight and emerging trends from around the globe, on AI perceptions. Join live to learn: ✅ Insights from their global study which captures how over 34,000 people across 40+ countries perceive and use AI ✅ How this information is being measured to build a story of Global AI, touching on seven core indicators like trust, comfort, and acceptance. ✅ How to use this index as a powerful tool for policymakers, educators, and businesses to track opinion shifts and shape future AI strategies. This deep-dive presentation will be followed by expert commentary and a live Q&A. Sign up here: https://lnkd.in/eVGug2XR #WINMR #ESOMAR #MRX #InsightsCommunity #MarketResearch #AI

We’ve commissioned an independent research agency, Membership Matters, to conduct The Big Research Consultation.    They’re hosting the survey and analyzing the findings, ensuring your input stays private and anonymous. This isn’t just a survey — it’s a chance to reflect, be heard, and influence the future of your professional community.    We’re asking: what does a truly valuable ESOMAR look like — for individuals, agencies, and brands alike?💡 Help shape a more connected, supportive and effective organisation.    Take the survey here: https://lnkd.in/gkWAWvw2    #ResearchEthics #TrustInData #ESOMARConfidential #MemberDriven 

⏳ Last chance to RSVP for ESOMAR Connect | Chicago! There's still time to join us THIS THURSDAY, July 10, for a summer social like no other: featuring Chicago’s research and analytics professionals, tropical vibes, and... shuffleboard! https://lnkd.in/gcytusi2 Whether you're new to the field or a seasoned leader, this is your chance to connect, share, and unwind with peers in Bucktown’s buzziest venue. ✅ Games, drinks, and great conversation ✅ Learn how ESOMAR and QuestionPro are shaping the future of insights ✅ Free and open to all 📍 The Royal Palms Shuffleboard Club, 5:30–7:30 PM | Don’t miss it. Thanks to QuestionPro for your sponsorship! #ESOMARConnect #LastChance #ChicagoEvents #MRX #InsightsNetworking Bob Birdsell Dan Fleetwood

🔍 Unlock the Power of LLMs Across Social, Reviews & Surveys. Join us on 10 July for a free ESOMAR webinar and learn how leading brands are transforming unstructured consumer feedback into strategic insights—fast. From scattered signals to strategic clarity, discover how Diane Meyer (HER-ON, formerly Dorel Juvenile), Danny Gardner (Haleon), and Ido Ramati (Revuze) are using LLMs and AI to decode what consumers truly care about—across social media, reviews, and surveys. 🎯 What you'll learn: • How to combine social, review & survey data into one powerful stream • Real-world success stories from top global brands • Ways to align Voice of Customer insights with real business goals Don't miss this chance to get ahead of the curve. Register now: https://shorturl.at/8KF94 #ESOMAR #Webinar #LLM #AI #ConsumerInsights #VoC #MarketResearch #Innovation Christine Hou 侯雨欣 Angela Canin Riccardo Peri