Xerjoff Group S.p.A.

Heritage, class and elegance. Three things that Casamorati, the Palio di Siena and haute cuisine have in common. The Palio di Siena is a historic equestrian event dating back to the 17th century, whose proud traditions are still honoured today. For its most recent iteration on 2 July, Casamorati hosted an opulent event in the beautiful settings of Palazzo Chigi Zondadari, adding a touch of luxury to the occasion. A perfume masterclass educated guests about the nuances of perfumery through an interactive workshop which also delved into the history and olfactory elements of the Palio. In the evening, Chef Yannick Alléno prepared an exquisite meal using traditional ingredients of the region, recounting through taste the history and culture of the Palio di Siena through the centuries. Photography by Massimiliano Sticca. #Xerjoff #Casamorati1888 #PalioDiSiena

In late June, Calabra in Santa Monica played host to an intimate evening of conversation and cocktails, as Xerjoff founder Sergio Momo sat down with Viju Mathew, luxury editor at Robb Report, for a wide-ranging interview about his journey with Xerjoff. Guests enjoyed insight into the company’s story and some major milestones reached, and were treated to cocktails based on some of Xerjoff’s most iconic perfumes. #Xerjoff #ItalianLuxuryPerfume

Last week, 100 hand-made elephant sculptures made their way to the Wallis Annenberg Center for the Performing Arts in Los Angeles as the The Great Elephant Migration arrived at the final stage of its 1000-mile journey across the US. Xerjoff is a proud supporter of the Great Elephant Migration and had representatives present to celebrate the movement’s achievements, with Sergio Momo cutting the ribbon at the finish line. The Great Elephant Migration raises funds for NGOs that help humans and animals share space and resources, and also provides financial stability to the indigenous tribes who make the elephant sculptures by hand. The sculptures are made from the invasive Lantana camara shrub, helping to free Indian forests from this harmful vegetation and rendering the Great Elephant Migration carbon neutral in the process. Xerjoff created a perfume called #CoExistence in support of the movement, with part of the proceeds from its sales going towards the cause. Visit the Great Elephant Migration website for more information about the mission: https://lnkd.in/eRcRi6N9 #Xerjoff #ElephantFamily #SprayToHelp

Xerjoff is proud to announce the launch of Saveurs Olfactives, a multisensory experience in which high perfumery meets haute cuisine. Saveurs Olfactives is a dining experience that celebrates the deep connection between taste and scent, and is the fruit of the collaboration between Sergio Momo, Xerjoff founder, and the most Michelin-starred chef in the world,Yannick Alléno. Inspired by the shared values of avant-garde creativity, a visionary approach to excellence and a deep reverence for quality raw materials and craftsmanship, Momo and Alléno have spent the past few months designing and perfecting the experience, which uses the two most evocative senses to transmit the soul of a city. The experience makes its debut at Alléno’s three-Michelin-star restaurant in Paris - Pavillon Ledoyen from June 17, before expanding to his restaurants in Monaco, London, Seoul, and Dubai, each offering a unique, location-specific multisensory journey. At the heart of this adventure is a unique fusion of worlds and senses – a dish inspired by a Xerjoff scent is accompanied by a unique olfactory ritual. #Xerjoff #YannickAlleno #SaveursOlfactives

Last week, Xerjoff had the honour of attending the Italian Embassy in Paris to celebrate the 79th anniversary of the Festa della Repubblica, a momentous occasion paying tribute to Italy’s national identity, democratic values, and global cultural influence. The event, hosted by the Ambasciata d’Italia a Parigi, welcomed over 1,300 esteemed guests, including prominent figures from the diplomatic corps, government institutions, international media, and Italian–French civil society. Xerjoff was proud to represent the elegance and artistry of Made in Italy, sharing the essence of Italian craftsmanship with an audience that deeply values tradition, excellence, and innovation. #Xerjoff

Xerjoff founder Sergio Momo sat down with Forbes Italia to answer some quickfire questions on his approach to leadership, creativity and innovation in the world of perfumery, giving great insight into how to confront challenges in a competitive industry. #Xerjoff #ItalianLuxuryPerfume

Xerjoff would like to congratulate Torino FD on winning Italy's Divisione Calcio Paralimpico e Sperimentale last week, a great achievement by the players, coaches and entire staff involved. The tournament took place in Tirrenia, with Torino overcoming Ascoli by a scoreline of 4-3 in a thrilling final, securing their fifth consecutive championship in the process. Xerjoff has been a proud sponsor of the team since 2024 and is delighted to see them achieve such well-deserved success at the highest level. #Xerjoff #TorinoFD

During the Xerjoff Sensory Hub’s stay in Milan last week, an oversized perfume flacon served as a canvas for the live performance by artist Francesco Zurlini, in which he painted a unique pattern using revolutionary Airlite® paint. Airlite paint combats air pollution and smog by actively drawing harmful gases out of the atmosphere. Zurlini’s artwork was displayed for the entire seven-day run of the Sensory Hub, giving it time to have a measurable impact. Careful analysis of its efficiency showed that in that time, it absorbed a total of 11.344g of NOx from the atmosphere. That is equivalent to a week’s worth of emissions from 43 petrol cars (Euro 6 category). The performance itself and the use of Airlite paint were indicative of Xerjoff’s artistic sensibilities, innovative spirit and commitment to protecting our natural environment. #Xerjoff #XerjoffSensoryHub

Casamorati was a proud partner of last week’s 92nd CSIO of Rome Piazza di Siena – Master d’Inzeo, a prestigious event in the equestrian calendar and one that has much in common with Casamorati. Elegance, a rich history and a reverence for tradition, to name just some of the common ground they share. At the Casamorati sampling station, spectators were given the opportunity to explore the full range of Casamorati perfumes, as well as the intriguing inspiration and backstory behind each of them, and the perfume house itself. #Xerjoff #Casamorati1888

Last week, Xerjoff was in attendance at the #CannesFilmFestivalLuncheon and Beach Party with Brilliant Pictures Ltd, Largo.ai, and Robb Report, held in the luxurious settings of La Plage du Festival. Each guest received a perfume set containing some of Xerjoff’s most-loved scents, a perfect introduction to the house and a gift befitting the opulence of the occasion. #Xerjoff #ItalianLuxuryPerfume