Superga

Superga celebrated 60 years of Pellicano Hotels in Porto Ercole, while honoring the Italian brand's tennis heritage with a special double tournament. Surrounded by breathtaking landscapes, hidden corners, and decades of history, it was nothing short of magical. #SUPERGA

Superga Returns to Pitti to Present the Spring Summer 2026 Collection Superga presents a collection that pays tribute to its roots while also serving as a manifesto of innovation and experimentation—both stylistically and in terms of materials. The starting point is the brand’s classic, essential silhouette, reinterpreted through new shapes and the exploration of unconventional materials. Click here for the photo gallery: https://lnkd.in/ddBNtC-6 #SUPERGA

Superga x Merci: A Pop-Up Store in Paris To celebrate the 100th anniversary of its most iconic model, the 2750, Superga is teaming up with Merci, the famous Parisian concept store, for a pop-up event taking place from May 5 to June 8, 2025. To mark this important milestone, the store's central area, La Coupole, will be transformed into a real tennis court, paying tribute to the brand's sporting heritage and the model that defined its history. The brand also hosted an exclusive dinner inside Merci, bringing together friends and familiar faces from the Superga world for a moment of sharing and conviviality. #SUPERGA

Superga x Armor-Lux: A Capsule Collection Blending the Codes of the Two Brands The collection merges classic Italian elegance with French nautical culture. Taking center stage are the Superga 2750 and the Superga OG sneakers, featuring hand-embroidered details in navy and white tones. The collection also includes apparel pieces such as a traditional Breton sweater—knit in the town of Quimper, Brittany, and inspired by the uniforms of Venice’s iconic gondoliers—and a cotton canvas fisherman’s jacket. #SUPERGA #SUPERGAXARMORLUX

Superga at Orticola di Lombardia 2025 From May 8th to 11th, Superga was an official partner of Orticola di Lombardia, now in its twenty-eighth edition. The event, one of the most prestigious in Europe dedicated to rare, unusual, and heirloom flowers, plants, and fruits, was held in the Indro Montanelli Public Gardens in Milan. Superga provided the event staff with boots from the Rubber collection —one of the key highlights of the Fall/Winter 2024 season— which pays tribute to one of the brand’s historic models, reimagined with a contemporary twist. #SUPERGA

Superga celebrates 100 years of the legendary 2750 with a dedicated campaign Created in 1925 by founder Walter Martiny, the 2750 was the first Italian vulcanized shoe, designed for his wife, a tennis enthusiast, to accompany her on the court. Honoring these sporting origins, the campaign is entirely inspired by the world of tennis, highlighting the brand’s rich heritage. Click at this link for the press release: https://lnkd.in/dEXjeKSw #SUPERGA #SUPERGA100

The Superga 17 flagship store in Turin (Via Lagrange, 27) reopened its doors after a restyling, unveiling a newly developed exhibition concept The format transforms the store’s aesthetics, featuring primarily wooden elements to create a warmer and more refined atmosphere. The retail space now also includes a dedicated area for apparel display. Additionally, a showcase has been introduced to exhibit archive pieces—an homage to the brand’s roots, reinforcing its commitment to celebrating its heritage. #SUPERGA

Superga Lands in London with a New Store Superga has opened a new store at 120 King's Road, in the heart of Chelsea, London. This opening marks a strategic step in strengthening the presence of the brand in Europe. Superga shares a single retail space, offering customers an integrated and distinctive shopping experience. #SUPERGA

Superga returns to Florence for the 107th edition of Pitti Immagine Uomo, from January 14th to 17th, 2025 at Fortezza da Basso. The brand will welcome visitors at the Padiglione della Ghiaia, showcasing its Fall/Winter 2025 collections. Alongside the new collection, which reinterprets the brand's distinctive elements using new materials without losing its authentic spirit, Superga is dedicating special focus to the centenary of its iconic 2750, celebrated with an exclusive version: the "1925 Made in Italy." #SUPERGA #PITTIUOMO2025

Celebrate the holidays in style with Superga Kids shoes designed to add the perfect touch of brilliance to every festive occasion. From lamé to glitter, each pair is crafted to add a touch of brilliance and glamour to your look.   #SUPERGA