For the second year in a row, Ducati welcomed employees’ children to a truly special week: one filled with sports, fun, friendship, and endless smiles all thanks to the Ducati Summer Camp. In partnership with CUSB (University Sports Center of Bologna), more than 80 children aged 6 to 13 enjoyed energetic, joy-filled days packed with activities like basketball, soccer, hockey, yoga, and fencing, along with creative moments of singing, dancing, and play. 🏀⚽🎶🥋 The core message “This summer, we’re spending it as a family” beautifully captured the spirit of the initiative: strengthening the sense of belonging to the Ducati family and building connections that go beyond the workplace, reaching into the next generation. Being able to offer a fun, meaningful experience and real support for working parents fills us with pride, joy, and emotion. It’s a gesture that reinforces our identity and celebrates the people who bring Ducati’s dreams to life every day. “The Ducati Summer Camp is far more than just a summer initiative, it’s a tangible sign of how deeply we care for our people,” says Raffaella Ponticelli, Human Resources Director at Ducati Motor Holding. “It’s about creating joyful, lasting memories, where the smiles of our colleagues’ children, the magic of play, and the warmth of being together come alive. It’s also a beautiful opportunity for colleagues to connect beyond work, coming together through their children and forming bonds that feel more like friendship than just teamwork. We’re proud of this project, it reflects who we are and what it truly means to be part of the Ducati Family.” ❤️ With Ducati red in our hearts and a shared desire to grow together, we’ll keep building experiences that truly make a difference. https://lnkd.in/dDVq7B4S #DucatiFamily #Parenting #DucatiSummerCamp
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