Sia

Generative AI is reshaping the future of marketing. Are you ready to lead the change? From hyper-personalized messaging to automated content creation, GenAI is redefining how brands connect with their audiences, streamline operations, and scale impact. At Sia, we’ve explored over 20 high-value applications of GenAI relevant to marketing leaders today, ranked by business value and readiness, designed to help brands grow smarter and connect more meaningfully. Whether you're looking to: • Enhance customer experience with AI-powered assistants • Boost content velocity and SEO performance • Automate insight generation and campaign design …this guide is for you. Download our full presentation to discover strategic, long-term, and opportunistic applications of Generative AI for marketing teams: https://lnkd.in/eGwz8Twt   #GenAI #AIinMarketing #CustomerExperience #MarTech #Sia #Optimistsforchange

Global Investment Application Benchmark 2025: Which platforms stand out? In the 4th edition of our benchmark, Sia evaluated 61 investment apps across 17 countries to better understand how digital investing is evolving worldwide. Key Takeaways:  • Market Consolidation: Leading players are widening the gap with less advanced competitors and strengthening their market positions.  • Service Expansion: Brokers are acquiring banking licenses, offering high-yield accounts, and challenging traditional banks.  • Use of AI: Growing adoption of AI in investment applications, with features focused on consolidating information, portfolio analysis, and user support.  • Democratization: There is significant pressure on fees and commissions, with many global platforms now offering zero-commission trading.  • Enhanced User Experience: Intuitive design is lowering entry barriers for all investors. Top Performers: Interactive Brokers, E*TRADE, and eToro lead the pack with unmatched product range, low costs and excellent user experience. Looking Ahead: As digital investing evolves, expect more consolidation and a shift towards expanded services, automated platforms, and increased use of AI. In Europe, regulatory changes will reshape business models. Explore the full benchmark here: https://lnkd.in/ecScfqv9 At Sia, we empower financial institutions to stay ahead with strategic insights and cutting-edge technology. Let's future-proof your platforms together! #DigitalInvestment #Innovation #AI #FinTech #InvestmentTrends #Sia

Sia is thrilled to announce the appointment of Camille Marzuoli as Partner. Based in Paris, Camille leads our global Smart Grids offering, supporting utilities worldwide in modernizing energy systems, deploying smart metering at scale, and optimizing grid performance. From strategic framing to on-the-ground implementation, Camille has played a pivotal role in projects across Europe and North Africa. His appointment reflects our ambition to grow in high-impact sectors and continue delivering value to our clients at a global scale. #SmartGrids #EnergyTransition #Utilities #Leadership #Appointment

Matthieu Courtecuisse, CEO de Sia, interviendra lors des Rencontres Économiques d’Aix — dont Sia est un partenaire de longue date — sur le thème : « IA, une nouvelle promesse de productivité ». À ses côtés, Guillaume Liegey (CEO & co-fondateur, Explain), Mahasti Razavi (Associée Dirigeante, August Debouzy) et Minggang Zhang (Directeur Général Adjoint, Huawei France) échangeront sur la manière dont l’IA transforme concrètement nos économies et nos organisations :   • Comment l’IA rebat-elle les cartes de la compétitivité sectorielle ? • Quels leviers publics et privés pour capter pleinement les gains de productivité ? • Comment faire de l’IA un vecteur de performance, tout en préservant l’emploi et la qualité de vie au travail ?   La session sera coordonnée par Philippe Aghion Le Cercle des économistes et modérée par Océane Herrero, journaliste pour POLITICO Europe.   📅 5 juillet 2025, 16h15 - 17h15 📍Amphi 4    #REAix2025 #REAix #RencontresEconomiques #Debats

How can aviation grow while reducing its carbon footprint? Our latest study dives into the role Sustainable Aviation Fuels (SAF) can play in helping the sector reach net-zero by 2050.  • Up to 90% CO₂ reduction over the fuel lifecycle  • 11 certified production pathways, with HEFA leading the way  • SAF could meet up to 65% of aviation’s decarbonization needs  • But production must increase 140-fold to meet 2050 targets We explore the key technological, regulatory and economic challenges — and what it will take to scale SAF globally. 👉 Read the full study to understand how the industry can align growth with sustainability: https://lnkd.in/dr2nvqTA #Sia #SustainableAviation #SAF #NetZero2050 #Decarbonization #EnergyTransition

Sia expands its presence in the Netherlands with the acquisition of Precedence. We are proud to announce that Precedence, a consulting player with a strong focus on digital transformation and operational excellence, has joined the Group. The Netherlands has long been a strategic market for innovation and international business.  This acquisition will further expand Sia’s footprint there, especially in the Technology, Communications & Media sectors and in Life Sciences.  This move marks another key milestone in Sia’s ambitious external growth journey, following the strategic minority investment of  up to €250 million by Blackstone, the world’s largest alternative asset manager, in 2024. In March 2025, Sia acquired The Upside, a Sia company, a leading UK consulting agency specializing in branding, strategy, and innovation. Welcome to the Precedence team — we are excited to shape the future together! #Growth #Consulting #AI #DigitalTransformation

Sia is thrilled to announce the appointment of Grayson Blair as Partner.   Grayson Blair, based in Charlotte, NC, leads Data and AI consulting across the U.S. With over 25 years of consulting experience, Grayson joined Sia through the acquisition of Summus Group in 2021 with prior leadership roles at Accenture, NTT DATA, and Capco. He has led large-scale merger integrations, corporate and institutional trust conversions, Fortune 100 company rebranding efforts, digital product launches, and more. His appointment reflects our ambition to grow in high-impact sectors and continue delivering value to our clients at a global scale.   #Leadership #Data #AI #Partnership #Appointment #Sia

Le 9ème épisode de la saison 1 du "Podcast de l’Hypertransformation by Sia" sera en ligne dès lundi, à quelques jours du lancement des Rencontres Economiques d'Aix #ReAIX25.   Marc Landré reçoit William Kadouch-Chassaing, co-CEO de Eurazeo, plateforme d’asset management de référence en Europe. Avec plus de 36 milliards d'euros d’actifs sous gestion, Eurazeo accompagne aujourd'hui plus de 600 entreprises.   Pendant une heure, William Kadouch-Chassaing partage : • La dynamique de mise en œuvre du plan stratégique 2024-2027 • Sa vision d’une #Europe économique forte et souveraine • Les grandes tendances du #privateequity et les mutations du secteur • Les investissements phares dans la santé, la tech B2B, les services financiers et la transition climatique   Episode en entier à découvrir dans quelques jours, sur le site de Sia (lien en commentaires 👇) et sur toutes les plateformes de podcasts !   #Hypertransformation #Podcast #Finance #Sia

Sia is thrilled to announce the appointment of Cyril Sayada as Partner. Based in San Francisco, Cyril leads Sia’s global Compliance & Legal Technology team. With over 10 years of experience delivering AI, GenAI and analytics solutions across compliance, legal, cybersecurity, payments, and risk management, he has also spearheaded AI-powered regulatory management, sanctions screening and transaction analytics tools on the Sia AI platform. His appointment reflects our ambition to grow in high-impact sectors and continue delivering value to our clients at a global scale. #Leadership #Compliance #AI #LegalTech #Partnership #Appointment

Two weeks ago, Sia was proud to take part in NVIDIA GTC during Viva Technology 2025 in Paris. It was an opportunity to connect with the global AI ecosystem and showcase how our collaboration with NVIDIA is accelerating the development of tailored AI and GenAI solutions for enterprise clients. By combining NVIDIA’s full technology stack with Sia’s deep industry expertise, we’re helping organizations turn GenAI into real business impact. Following our recognition as one of the Top 3 Consulting Partners at the NVIDIA Partner Awards EMEA 2025, this moment marks another key milestone for us —driven by collaboration, innovation, and forward thinking.   #NVIDIA #Sia #VivaTech2025 #NVIDIAGTC