Boucheron

Every Carte Blanche collection is driven by bold creativity and innovation, and “Impermanence” is no exception. But at Boucheron, pushing boundaries never means sacrificing the beauty of traditional savoir-faire. On the contrary: cutting-edge techniques and expert craftsmanship work hand in hand, coming together in perfect harmony to bring Claire Choisne’s creative dreams to life. This vision comes to life in Composition n°4, where the cyclamen flowers showcase the full mastery of the Boucheron ateliers. Each petal is sculpted in white gold and set by hand with nearly 700 rose-cut diamonds of various sizes and shapes. The result evokes a luminous stained-glass effect, where every stone is selected and placed with extraordinary precision to follow the natural movement of the petals, leaving barely a trace of metal visible beneath the sparkling mosaic. Glossy black lacquer traces the edges of each petal, intensifying the brilliance and underscoring the precision of our artisans’ work. #Boucheron #CarteBlancheHighJewelry #Impermanence 

How close can High Jewelry come to true nature? With Carte Blanche “Impermanence,” Boucheron pursues its quest: to render the ephemeral eternal by capturing every nuance of nature with absolute realism. This year, Claire Choisne, our Creative Director, and our artisans have brought this vision to life through innovative techniques and groundbreaking materials, combined with exceptional savoir-faire. Composition n°5, featuring thistles, is a striking example of this pursuit. Every detail is faithfully preserved: the thistles’ sharp thorns and leaves rendered with ultra-precision and faithfulness to nature. For the first time in High Jewelry, ultra-high-resolution 3D printing with plant-based resin allowed us to achieve an extraordinary level of lifelike detail - an achievement that presented new challenges for our craftsmen. With no metal structure inside the flower heads, traditional diamond setting was impossible. Rising to this challenge, our artisans invented the “couture” setting: each diamond is meticulously sewn - one by one - into the resin’s alveoli, resulting in more than 800 diamonds set with absolute precision. The stems and leaves are shaped in white gold, set with diamonds, and coated in a fine layer of white ceramic, rendering the metal invisible and highlighting the purity of the form. By uniting pioneering technology and traditional savoir-faire, “Impermanence” invites us to contemplate the fragile beauty of each fleeting moment - captured for eternity through the hands of our artisans.  #Boucheron #CarteBlancheHighJewelry #Impermanence 

Boucheron is proud to unveil “Impermanence”, the latest High Jewelry collection in our Carte Blanche series, imagined by our Creative Director, Claire Choisne. With this new collection, Claire Choisne continues the journey she began in 2018 with “Eternal Flowers”: rendering the ephemeral, eternal. This year, she invites us to pause and contemplate the fragile beauty of nature - to feel its impermanence so we may better cherish and protect it. Drawing inspiration from Japan’s art of flower arranging, ikebana, and the philosophy of wabi-sabi, “Impermanence” presents six botanical compositions that together conceal 28 exceptional High Jewelry pieces to be worn. Each of them, from “Composition n°6” - the lightest - to “Composition n°1” - the darkest - embodies how nature is gradually vanishing. Light is the common thread running through the collection: initially omnipresent, it fades gradually, giving way to darkness that evokes the end of a natural cycle. This extraordinary collection is the result of more than 18,000 hours of craftsmanship in our ateliers. True to the spirit of Carte Blanche, “Impermanence” once again pushes the boundaries of High Jewelry, both in artistry and in the pioneering use of materials and techniques. Learn more : https://lnkd.in/ewBg8Ce2 #Boucheron #CarteBlancheHighJewelry #Impermanence

I am delighted to announce the opening of our new flagship boutique on Rodeo Drive, right in the heart of Los Angeles. This is an exceptional moment for all of us at Boucheron, marking a first in this iconic city, and a major milestone in our history in the US. Opening a flagship here feels like writing a new chapter in our Maison’s story. Since our founding in 1858, Boucheron has had the privilege of counting American clients - many from the country’s most iconic families - among our earliest and most loyal patrons. Over the decades, our creations have also adorned legendary Hollywood stars such as Elizabeth Taylor and Rita Hayworth. Today, it feels only natural that we are finally bringing Boucheron directly to them, opening our doors in Los Angeles and inviting a new generation to discover the Maison’s spirit of creativity and innovation. Our Rodeo Drive boutique is more than just a space to discover our collections; it’s an immersive experience deeply rooted in our Maison’s values. We wanted to create a space where every guest feels at home, with a warm family spirit at its heart. Inside, the Boucheron green "red carpet," unique Art Deco elements, and a VIP lounge inspired by Oscar night celebrate both Hollywood glamour and Parisian art de vivre. At Boucheron, jewelry is never just an object - it is a means of self-expression, a way to reveal one’s individuality and celebrate what makes each of us unique. I am so proud of our talented teams on both sides of the Atlantic who have made this vision possible. I look forward to welcoming friends of the Maison in Los Angeles and sharing this new adventure with them.

Innovation has been at the heart of our identity since the Maison’s visionary founder, Frédéric Boucheron, first pushed the boundaries of high jewelry in 1858. Still today, innovation is central to everything we do - not as an end in itself, but as a driving force to transform creative dreams into reality. Creative Director Claire Choisne embodies this spirit, continually redefining what is possible by challenging conventions and bringing bold new ideas to life. We invite you to discover Claire Choisne’s unique vision through her participation in the Kering Imagination Lab - a dynamic initiative launched in 2022 and dedicated to spreading a spirit of innovation and entrepreneurship throughout the Kering Group. In this exclusive interview with Grégory Boutté, Claire shares insights into her creative process, the inspiration behind her daring approach, and advice for the next generation of creators. Through her perspective, discover why innovation at Boucheron is far more than a process or the use of new materials and techniques - it is a mindset that means constantly questioning the very notion of preciousness and reinventing the traditional ways of creating High Jewelry. Watch the full interview here: https://lnkd.in/e5YKyvnY #Boucheron #HighJewelry

At Boucheron, savoir-faire is at the heart of every creation. With the Quatre Classique Tube novelties, our artisans have once again demonstrated their exceptional craftsmanship and passion for innovation. Each piece in this bold, architectural collection pays tribute to the Maison’s heritage and signature codes - creations as beautiful to wear as they are to behold. One of the technical highlights of the new Quatre Classique Tube bracelet is its ingenious hidden clasp. Seamlessly integrated within the central motif, this invisible mechanism allows the bracelet to be put on and removed with ease, while preserving the purity and strength of its graphic lines. Achieving such a result required both creative vision and meticulous engineering -showcasing the Maison’s unique ability to marry traditional savoir-faire with cutting-edge innovation. #Boucheron #Quatre

Be yourself with Pride At Boucheron, we are deeply committed to fostering a culture where everyone can truly be themselves with pride at all times.   This principle is the cornerstone of our Precious People Committee, an internal think tank of 34 employees who support inclusion and diversity initiatives throughout the year. To celebrate Pride Month, all Boucheron employees worldwide are invited to an internal talk in partnership with têtu• on how to genuinely live and work together across differences in identity, culture, background, and experience. Boucheron employees are invited to join the Kering Pride marches in New York, Tokyo, London, and Paris, and publicly stand for this important cause.   Our vision of inclusivity is to create a space where everyone has the freedom to fulfill their potential, feel valued, and grow, no matter who they are, whom they love, or how they define themselves. Authenticity is both a freedom and a strength that must be protected. Let's honor diversity and authenticity together. Today and every day, be yourself with pride!

At Boucheron, we believe that passion and emotion are the true foundations of a meaningful career.   We were proud to participate in the INSEAD & INSEAD RCLG Club Luxury Summit. Our Chief Commercial Officer, Thierry Lamouroux, discussed how we craft ever more personalized client experiences, based on a refined understanding of cultural nuances and future generational shifts, strengthening the emotional bond with our Maison. At the heart of it all: an unwavering commitment to innovation, authenticity, and excellence, which are all possible thanks to the dedication of our retail teams.   A few weeks ago, we welcomed INSEAD students to our iconic 26 Vendôme flagship in Paris for an exclusive experience. They discovered how authentic relationships are at the core of a truly exceptional client experience and were invited to witness the passion and commitment of the retail teams who bring the Boucheron spirit to life every day. Together, we explored what it means to shape a career driven by creativity and freedom.   Since 1858, our mission has been to inspire young talents to unleash their creativity. This commitment lives on today, inspiring new generations at INSEAD to push the boundaries of luxury.  Thank you to the brilliant minds of INSEAD for these enriching conversations. #Boucheron #JoinUs

Maison Boucheron was proud to accompany our Japan Ambassador Mina, our Global Ambassadors Zhou Dongyu, Han So-hee, Alexa Chung, as well as Daisy Edgar-Jones, Julianne Moore, and Charlotte Le Bon, as they graced the Cannes red carpet. Their bold spirit and unique style reflect the very essence of our Maison, bringing to life the creativity and freedom that inspire every Boucheron piece. We are honored to share these exceptional moments and to celebrate their artistry on one of cinema’s most iconic stages. #Boucheron #Cannes2025

Maison Boucheron was honored to take part in Kering’s annual Women In Motion dinner at the Cannes Film Festival, marking the 10th anniversary of this visionary initiative dedicated to women in cinema. Since its launch in 2015, Women In Motion has become an essential platform for greater visibility, meaningful dialogue, and real progress for women both on and off the screen. Through its Awards, Talks, Podcasts, and concrete support for emerging directors, the initiative has opened doors and inspired the next generation of storytellers. This 10th anniversary marks a decisive milestone: by commissioning research from Dr. Stacy L. Smith and the Annenberg Inclusion Initiative, Kering continues to evaluate progress and highlight solutions for persistent challenges faced by women in film. We applaud this year’s award recipients: Nicole Kidman, who will receive the 2025 Women In Motion Award honoring her inspirational impact on cinema, and Marianna Brennand, recipient of the 2025 Emerging Talent Award, which supports promising female directors through a dedicated grant for their next film project. Every year in Cannes for the past decade, these awards have celebrated both established icons and rising talents whose work shapes the future of cinema. We were delighted to share this special evening with our ambassadors Zhou Dongyu, Han So-hee, and Mina, as well as Friend of the Maison Pierre Niney. We were also honored to welcome Clara Luciani, Natasha Andrews, Daisy Edgar-Jones, Charlotte Le Bon, Araya A. Hargate, and Kim Shin at our table. Boucheron is proud to be part of a Group that inspires change and works relentlessly to ensure women’s talents and achievements receive the recognition they deserve. Our commitment remains unwavering—in cinema and beyond. #Boucheron #WomenInMotion