Artefact

📣 We are pleased to welcome Dirk Hoke, President & CEO of Voith Group, to the CEO Stage at Adopt AI - Grand Palais. 👉 Book your pass now for our Adopt AI international summit: https://lnkd.in/d3ufWskb 💼 Dirk began his career at Renault, then occupied various senior management roles in companies like Siemens, Airbus, and Volocopter over more than two decades, demonstrating his strong transformational leadership style and being a driver of change. 🏭 In April 2025, he was appointed President & CEO of Voith, a family-owned #technology company with deep German industrial roots and a strong worldwide presence. At Voith, the role of #AI and #data is clear: it’s a strategic imperative. 🎯 Whether in hydropower, paper production, or drive technologies, Voith is actively expanding its use of intelligent systems to improve reliability, efficiency, and decision-making across its operations. Dirk will share how Voith is approaching AI with purpose and what it takes to turn #industrial tradition into #digitalleadership. 🚀

[🎬 Replay and synthesis of the presentation on Data & AI for Healthcare & Pharmaceuticals: Pioneering the #FutureofHealth] by Thomas Filaire, Partner at Artefact. ⚕️The #healthcare and #pharmaceutical sectors are experiencing a profound #transformation, driven by the exponential growth of #data and #artificialintelligence. With the global AI market projected to hit an astounding $909 billion by 2030, largely powered by #generativeAI, its impact on healthcare is proving immense and fundamentally redefining how we approach health. ➡️ Read the synthesis: https://lnkd.in/d4mvvTut 🗣️ “Generative AI and #AgenticAI are no longer experimental; they are becoming business imperatives, especially in healthcare, where complexity and data volume are extremely high,” explains Thomas Filaire. Thomas showcased three compelling real-world examples, demonstrating how generative and #agentic AI are already delivering significant, measurable value across diverse healthcare contexts: 🏥 Medical Coding Automation: Artefact reduced ICD-10 #coding time by 80% using an agentic AI workflow that analyzes unstructured reports and justifies each code, improving both speed and trust. 📊 Pharmacovigilance #Reporting: #GenAI cuts 30% of the time required to draft DSUR and PSUR safety reports by automating data analysis and initial #contentgeneration. 💬 Localized Pharma #Content Creation: An AI-driven content tool streamlines promotional material production, reducing pre-MLR review time by up to 30% while ensuring compliance and local relevance. To lead in this revolution, #healthcareorganizations must embed AI within their core strategy, not treat it as an isolated experiment. They should start with: - high-impact projects, - strengthen data and technology foundations, - and invest in talent and strategic partnerships. 🚀 By embracing these directives, organizations can unlock unprecedented opportunities to significantly improve patient care, accelerate drug discovery, and contribute to a healthier future.

[#GenAINewsletter n°10 by our Artefact experts] Claude is a terrible business owner... 🎧 Listen to the #podcast: https://lnkd.in/eY4wKNTD 👇 Here’s what you’ll learn in this news: 1️⃣ Top Highlights - Anthropic’s Claude AI became a terrible business owner in experiment that got ‘weird’. - Dynamics Lab introduces Mirage, a free-demo access world-action model, a game engine powered by real-time world models. 🚨 Breaking News 1. OpenAI delays the release of its open model, again. 2. Windsurf’s CEO goes to Google; OpenAI’s acquisition falls apart. 2️⃣ Business News & Market Insights 📊 Surveys - How people use #Claude for support, advice, and companionship: Anthropic found just 2.9% of Claude chats involve personal or emotional support, mostly about relationships, career, or loneliness. - OWASP unpacks GenAI security’s biggest risks to #LLMs. - And more! 🤝 Major Deals, Partnerships, and #Innovations - Suno acquires WavTool to level up capabilities for professional songwriters & producers. - CoreWeave is acquiring Core Scientific in a $9 billion all‑stock transaction to secure over 1 GW of additional AI‐data‑center capacity and eliminate more than $10 billion in lease obligations. 🚀 Business News - AI‑generated content does not hurt your Google rankings, study finds. - GenAI as a shopping #assistant set to explode during Prime Day sales. - Phishers built fake Okta and Microsoft 365 login sites with AI. - Grammarly’s latest feature, “Track Your Work” aims at proving human authorship. - Perplexity has launched Max. - Learn more in the news! 3️⃣ Focus of the Week > What's up in China: Insights from Mass Adoption and the Doubao Effect 4️⃣ New Models & Innovations Learn more about: > Text-to-text: OpenAI might be rolling out a new “Study Together” feature on ChatGPT > Multimodal (Image, Video, Audio) Models: Illustrae is taking scientific illustration to the next level, Google has introduced a suite of new AI tools, etc... > Agentic AI: Formant has launched F3, Discover warmwind OS 5️⃣ Policy Updates & Ethical Debates - Regulation & Policy > Anthropic’s new Claude 4 AI will try to report you to authorities or the press if it thinks you’re doing shady things, and more... - AI Ethics >Lawyers face probe for using ‘hallucinating’ GenAI in court Stay informed!📰 Sign up for our Artefact #GenAI newsletter brought to you by Anya Rahmoune, Loris Millet, and Juliette Rapin! https://lnkd.in/dC66RfGi

[Thought of the Week by Hanan]💡 Our #GenAI expert HananIA Mikael OUAZAN, Managing Partner and Global Lead AI Acceleration at Artefact, shares his thoughts on "the Future of AI is seamless, adaptive and invisible". 👉 Read the article here: https://lnkd.in/eD-feAkx #AI is evolving beyond models and tools, moving toward seamless and adaptive intelligence. 🤖 Instead of requiring users to manually select models or switch between tools, #AIsystems are becoming increasingly autonomous, adjusting reasoning depth, selecting the right capabilities, and managing complexity in real-time. This marks a fundamental shift: models are becoming commodities, and what truly matters is how intelligence is orchestrated and embedded into workflows. 🗣️ As Satya Nadella put it: "The models are getting commoditized. OpenAI is not a model company, it’s a product company." Two developments illustrate this #transformation: 1️⃣ Manus, a product that integrates research, automation, and visual reasoning with seamless orchestration. Users don’t interact with models; they simply experience results, highlighting that experience design creates value instead of model ownership. 2️⃣ OpenAI’s Responses API, which allows developers to build #agentic applications with multi-step reasoning and tool use all within a single, unified interface, eliminating the complexity of manual API integration. The AI race is no longer about building better models; it’s about building better systems. ✨ The organizations that will lead this shift are those that seamlessly and fully integrate AI into workflows, reducing friction and maximizing efficiency.

[📄Artefact blog - Leadership Insights] Why traditional investment models no longer apply – by Dr. Dr. Christoph S Gross, Partner at Artefact Switzerland. 🎙Dr. Christoph Gross is Partner at Artefact and leads the Zurich office. With a strong background in Pharma & Life Sciences, he helps global organizations turn AI into measurable business impact. Doctorate from ETH Zürich, research at Harvard Medical School, Christoph combines scientific rigor with strategic insight to drive #AItransformation across German-speaking Europe. 👉Read the full article here: https://lnkd.in/eRPi4Jhb 💡How can organizations truly measure the ROI of AI when its returns are non-linear, attribution is complex, and its impact is shaped by context? That’s the challenge we explore in this latest piece. AI has moved from IT’s operational corner into the strategic spotlight and leading companies are already seeing the results. 👉“Visa leveraged #generativeAI to enhance #frauddetection, preventing $40 billion in fraud between October 2022 and September 2023, twice as much as the previous year.” Yet many organizations are still applying outdated investment models that simply don’t reflect how AI generates value. 🎢“AI benefits evolve over time, are often indirect, and resist clear isolation or attribution to the AI investment itself.” 📈The article breaks down what makes AI #ROI so unique: • Its non-linear nature, where small improvements snowball into system-wide gains • The attribution challenge, where AI acts as an enabler across broader transformations • The contextual variability, where returns depend on factors like data maturity, employee readiness, and industry regulations 🎯“AI calls for a new #attributionlogic, one that positions it as a leverage point within a broader transformation fabric.” At Artefact, we believe AI value must be framed holistically, not only to assess impact, but to guide smart, sustainable investments from the start.

Retour en images de notre toute première exposition Art x IA : Collective Memory. Conçue comme une enquête visuelle, cette exposition rassemble à la fois des œuvres originales des talents Artefact et Artefact 3000 & des œuvres retravaillées avec de l’intelligence artificielle. Les œuvres d’artistes aux pratiques variées (peinture, dessin, photographie, musique…) servent de matière première à des processus d’interprétation automatisée. Ici, l'utilisation de l’IA a été pensée différemment pour chacun des artistes. Chaque modèle de génération est entraîné sur mesure, à partir d'une fondation open source dans une logique de sobriété numérique et d'optimisation. Collective Memory ne propose ni avenir technologique, ni nostalgie du geste manuel. Les artistes : Pauline Ravel Philippe XU,Stéphanie DARMEDRU, Violaine Berland, Hugo Debes, Hugo Vasselin, Marie Allo Laurine Rech Etienne Roure Jeremie Cornet-Vuckovic Marko Mitrovic, Marie D., Jules Dupont, Julie Legleye, Julien Ho-Tong, Adrien Chopard, Jean Rochigneux, Yanis Chamson et Nicolas J. Lang L'organisation : Corentin MICHEL, Arthur Ruellan, Paul de Gaulmyn, Marie Allo, Julie Legleye, Quiterie Esteve, Alexine Le Cunff, Matilda Devillers, Justine Malandain, Astrid Calippe, Louise Plasse, Celia Maury, Justine Nerce et Manon Baldin Vernissage | Art | IA | GenAI  Artefact 3000 x Artefact

[Client Case: Groupe TF1 📺] Discover how Artefact partnered with TF1 Group to revolutionize their #datastrategy with Graph:ID, empowering the launch of the new TF1+ #streaming platform and placing #datacollaboration at the heart of their #media approach. 👉 Read the client case: https://lnkd.in/gawHFBjN 🗣 "The project aimed to restructure all of our #data sets around the user so that the user becomes the center of our thinking and understanding," says Francois-Xavier PIERREL, Group Chief Data and Adtech Officer, TF1. With the launch of TF1+ in January 2024, TF1 Group made a strategic shift from a replay-based TV model to a true #streamingplatform. This transformation demanded a structural change in #datamanagement, moving towards shared data, multiplied value, and strict GDPR compliance. 💡To overcome this new challenge, TF1 Group, in collaboration with Artefact, launched #GraphID. Graph:ID gives TF1 a 360° view of its users — 25M qualified profiles, 100+ criteria—covering habits, behaviors, and demographics. Graph:ID is built on three key pillars: 1️⃣ Proprietary: fully developed and controlled by TF1 teams 2️⃣ Dynamic: continuously enriched by new partnerships 3️⃣ Controlled: designed in strict compliance with regulations, especially GDPR "This approach focused on #userknowledge is a decisive competitive advantage,” concludes François-Xavier Pierrel. 🏆 Graph:ID awarded at VivaTech! Graph:ID won the Innovative #ProjectAward awarded by the Bouygues Group at VivaTech, recognizing the innovative solution as a cornerstone of TF1’s data strategy across TF1+, TF1 Info, and TF1 Pub. 👏

[Event wrap-up] Artefact MENA hosted an exclusive AI for Luxury breakfast event in #Dubai bringing together senior executives from the #UAE’s most prominent luxury brands, retail groups, and distributors. The discussions were a deep dive into how agentic AI, hyper-personalisation, and next-gen technologies are redefining how the #luxury and #retail sectors operate and compete. What does it take to turn AI into real value for luxury and retail brands? With thought-provoking contributions from Edouard de Mézerac, Group CEO; Rahul Arya, CEO of SAPMENA; and Arthur du Passage, Partner at #Artefact, we explored how: 🔹 AI is redefining consumer activation, enabling hyper-personalisation, loyalty, and deeper engagement. 🔹 Retailers and CPG brands are joining forces through data collaboration to elevate the customer journey. 🔹 AI tools are now empowering retail staff and frontline teams to boost sales, service quality, and retention. 🔹 Search as we know it is evolving, as AI-based agents emerge to better guide consumers through subjective decisions. 🔹 The #AgenticAI era is unfolding, with intelligent systems taking on increasingly autonomous roles, from supply chain optimization to product innovation and customer support. 🔹 Automation and generative #AI can streamline high-value processes like financial closing. Thank you to everyone who joined us and made this session an engaging, action-driven exchange. 👉🏻Watch the full video here https://lnkd.in/d3FscCFi #ArtefactMENA #AIForLuxury Omar Hallak Oussama Ahmad Vishu Singhal Christelle Salame

[Artefact x #FutureGuessR] 🎮Et si vous deviez reconnaître un paysage… projeté dans un #futur bouleversé par le #dérèglementclimatique ? Découvrez #FutureGuessR, un jeu en ligne créé par Artefact 3000 et Réseau Action Climat, qui vous plonge au cœur de cette réalité. 👉 Lancez le jeu : futureguessr.fr 🎥 Regardez la vidéo de présentation : https://lnkd.in/dsvX3RHP Ce jeu innovant vous met au défi d’explorer des #paysages à 360°, générés par #IA, à partir des #données et validés par les experts du #GIEC. 🎯Vous naviguez entre deux #futurs possibles: – Un futur d’inaction : marqué par les sécheresses, inondations, disparition des écosystèmes… – Un futur résilient : caractérisé par des politiques ambitieuses, une société mobilisée, et des solutions durables. 🔋#FutureGuessR est bien plus qu’un simple jeu. Il s’agit d’un outil puissant de #sensibilisation, conçu pour montrer les chemins que nos décisions collectives peuvent emprunter dans les domaines clés comme l’énergie, l’alimentation, l’habitat et la #finance. L’objectif est de comprendre sans culpabiliser, en s’appuyant sur sur des scénarios validés par Benjamin Sultan, #climatologue et expert #GIEC. Accessible gratuitement, sans cloud, et pensé pour une faible empreinte carbone, #FutureGuessR est le fruit d'un travail collectif remarquable. 👏Un immense bravo à toutes les équipes : développeurs, chercheurs, designers, et climatologues, qui ont rendu ce projet possible. 🌱Parce que voir, c’est comprendre. Et comprendre, c’est déjà agir. Venez explorer le monde tel qu’il pourrait devenir. 🗞️ Lire le communiqué de presse : https://lnkd.in/dphKighv

[New Artefact whitepaper]📚  How #AI is changing #Search and what it means for customers, marketers, and brands. In this comprehensive whitepaper, Charlie Kay 🏳️🌈, Head of SEO and DEI Lead at Artefact UK, explores the seismic shifts happening in search today - the rise of #AISearch platforms like Google’s AI Mode, AI Overviews, ChatGPT, Perplexity, and Bing’s Copilot is transforming how users find, consume, and interact with information. 👉 Download the whitepaper: https://lnkd.in/eCXG7h4b The report charts the evolution of search from the early days of 'keyword matching' to today’s #conversational, #agentic, and reasoning-led experiences. 🤖 It explains how AI Overviews and AI Mode actually work, the impact of Large Language Models (#LLMs), and why retrieval-based systems still rely heavily on traditional search rankings. 💡 You’ll gain: - A detailed timeline of key AI and search developments - Real-world #dataadoption across industries, platforms, and demographics - Tons of #data on AI search traffic, usage, and referral sources - Practical, actionable strategies for optimising content, structured data, UX, and measurement frameworks for the AI-powered search ecosystem - Insights into platform-specific differences and how to tailor strategies for ChatGPT, Gemini, Perplexity, and beyond - Guidance on evolving KPIs and tracking influence, citations, and visibility in zero-click environments Whether you’re an #SEO specialist, #digital marketer, or brand strategist, this whitepaper will help you navigate the #futureofsearch and prepare for what’s next. 🚀