ShowHeroes Group

𝐓𝐫𝐮𝐬𝐭, 𝐢𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐛𝐫𝐚𝐧𝐝𝐬' 𝐠𝐫𝐞𝐚𝐭𝐞𝐬𝐭 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞. In the MMA DACH’s '𝘛𝘩𝘦 𝘕𝘦𝘹𝘵! 𝘞𝘪𝘵𝘩' series, Birgit Wiggert, Senior Manager Media Verticalization at Allianz, shares how one of the world's most trusted brands is redefining meaningful engagement & inclusion and how they're measuring it in today’s digital landscape. 💬 “𝘛𝘩𝘦 𝘋𝘌&𝘐 𝘵𝘰𝘱𝘪𝘤 𝘪𝘴 𝘷𝘦𝘳𝘺 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘰 𝘶𝘴, 𝘢𝘯𝘥 𝘸𝘦 𝘢𝘭𝘴𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘵𝘩𝘢𝘵 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘰𝘶𝘳 𝘮𝘦𝘥𝘪𝘢.” In conversation with Verena Gruendel, Director Brand & Communications at DMEXCO - Digital Marketing Expo & Conference, Birgit discusses: ✅ the power of promoting unity in terms of inclusion ✅ the creative solutions that work best in each market and how to establish standards - it's not a "a one-size fits all" approach ✅ how Allianz is incorporating AI into its measurement and creative processes. 🎬 Powered by ShowHeroes, this interview series offers fresh perspectives straight from leading marketers in the global media and advertising landscapes. 👉 Watch the full interview to hear Birgit's thoughts on innovation, collaboration, and the future of digital marketing—and catch the full MMA DACH x Cannes interview series on YouTube. (Linked in comments.) #ShowHeroes #MMADACH #MMA #AI #InclusionsMatters #MarketingStrategy #MarketingLeadership #CannesLions2025

⚽️ ��𝐢𝐜𝐤𝐢𝐧𝐠 𝐨𝐟𝐟 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬! This past Saturday, our ShowHeroes Netherlands team hit the field at the Adfocup 2025, not just to compete, but to connect, collaborate, and have a blast. Together with our amazing partners from Draft Digital, The Committed Agency, and LevelUP Digital, we played under the banner “ShowHeroes & Friends”. A true cross-agency squad united by creativity, energy, and (somewhat competitive) football fun. 😄 Huge shoutout to everyone who joined us, on the pitch and on the sidelines. Events like Adfocup are a great reminder that collaboration and community are at the heart of everything we do. 🙌 💚 📸 Scroll through for some highlights from the day! #Adfocup2025 #ShowHeroesAndFriends #TeamWork #AgencyCulture #FootballMeetsCreativity #ShowHeroesNetherlands #Partnerships

🎨 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐝𝐲𝐢𝐧𝐠. 𝐈𝐭’𝐬 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐡𝐮𝐦𝐚𝐧𝐬 𝐬𝐭𝐢𝐥𝐥 𝐚𝐭 𝐭𝐡𝐞 𝐡𝐞𝐚𝐫𝐭 𝐨𝐟 𝐢𝐭. We’re proud to see our CMO and co-founder, Dennis Kirschner, featured in Mediashotz insightful article on the impact of Generative AI at this year’s Cannes Lions Festival of Creativity. Dennis was right at the heart of the conversations that revealed a major shift in adland’s approach to GenAI. While AI tools are boosting efficiency and productivity, Dennis stresses that human creativity remains the core of truly bold, irreverent, and unique advertising. The article highlights how AI acts as a powerful creative assistant—helping teams innovate faster—but cannot replace the human intuition, cultural understanding, and emotional impact that make campaigns unforgettable. 🤖+👩🎨 = 💡✨ At ShowHeroes, we share this vision: AI should enhance creativity, not replace it. The future belongs to collaboration between human talent and technology. 📰 Find the full article for a deep dive into how GenAI is shaping the industry in the comments. #CannesLions #GenerativeAI #Advertising #Creativity #ShowHeroes #MarketingInnovation #AIandCreativity

🚀 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: We’re proud to announce Sarah Lewis as 𝐆𝐥𝐨𝐛𝐚𝐥 𝐕𝐢𝐜𝐞 𝐏𝐫𝐞𝐬𝐢𝐝𝐞𝐧𝐭, 𝐂𝐓𝐕 at ShowHeroes! Sarah has been a driving force behind our global Connected TV strategy, pushing boundaries in contextual innovation and deepening partnerships across markets. In her new role, she will continue to lead the 𝐂𝐓𝐕 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐓𝐞𝐚𝐦 while expanding ShowHeroes' global presence in one of the most strategic areas of digital advertising. “𝘚𝘢𝘳𝘢𝘩 𝘩𝘢𝘴 𝘱𝘭𝘢𝘺𝘦𝘥 𝘢 𝘥𝘦𝘧𝘪𝘯𝘪𝘯𝘨 𝘳𝘰𝘭𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘰𝘧 𝘰𝘶𝘳 𝘊𝘛𝘝 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘢𝘯𝘥 𝘩𝘦𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘴 𝘬𝘦𝘺 𝘵𝘰 𝘰𝘶𝘳 𝘨𝘭𝘰𝘣𝘢𝘭 𝘢𝘮𝘣𝘪𝘵𝘪𝘰𝘯𝘴. 𝘏𝘦𝘳 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯 𝘪𝘴 𝘣𝘰𝘵𝘩 𝘢 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯 𝘰𝘧 𝘱𝘢𝘴𝘵 𝘢𝘤𝘩𝘪𝘦𝘷𝘦𝘮𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘴𝘪𝘨𝘯𝘢𝘭 𝘰𝘧 𝘸𝘩𝘦𝘳𝘦 𝘸𝘦’𝘳𝘦 𝘩𝘦𝘢𝘥𝘪𝘯𝘨 — 𝘵𝘰𝘸𝘢𝘳𝘥 𝘢 𝘣𝘰𝘭𝘥, 𝘨𝘭𝘰𝘣𝘢𝘭 𝘦𝘹𝘱𝘢𝘯𝘴𝘪𝘰𝘯 𝘰𝘧 𝘰𝘶𝘳 𝘊𝘛𝘝 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴.” — CEO Ilhan Zengin 👏 Please join us in congratulating Sarah on this well-deserved milestone as we continue building the future of CTV. #ShowHeroes #CTV #Leadership #DigitalAdvertising #ConnectedTV #VideoAdvertising [Read the official press release, linked in the comments]

🌟 𝐂𝐓𝐕 𝐰𝐚𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐚𝐭 𝐂𝐚𝐧𝐧𝐞𝐬! Sarah Lewis 𝐛𝐫𝐞𝐚𝐤𝐬 𝐝𝐨𝐰𝐧 𝐰𝐡𝐲... We're delighted to share this candid conversation at #CannesLions2025 where Mark Johnson of Mediashotz chats with ShowHeroes Global Director of CTV Sarah Lewis. 3 highlights Sarah runs through that you don't want to miss: 🎤 𝐑𝐞𝐭𝐚𝐢𝐥-𝐂𝐓𝐕 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐚 𝐠𝐚𝐦𝐞-𝐜𝐡𝐚𝐧𝐠𝐞𝐫 Sarah explains ShowHeroes' recently launched '𝐑𝐞𝐭𝐚𝐢𝐥 𝐀𝐝𝐬' tailored for Connected TV, tapping into the rapidly expanding retail media ecosystem, and why brands need to act now. 🎤 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫-𝐟𝐢𝐫𝐬𝐭 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐨𝐧 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕 Effective CTV campaigns must blend seamless branding with immersive narratives, striking the right balance between format and emotional resonance. 🎤 𝐀𝐈'𝐬 𝐫𝐨𝐥𝐞 𝐢𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐁𝐢𝐠 𝐒𝐜𝐫𝐞𝐞𝐧 How ShowHeroes and other companies and creators are using AI to speed up the creative process while keeping the necessary human aspect. Check out the full conversation with Sarah as she unpacks where CTV is headed in 2025 and beyond. 👉 https://lnkd.in/e2RC4dXj #ShowHeroes #Mediashotz #Cannes2025 #CTV #RetailMedia #MarketingStrategy #ConnectedTV #DigitalAdvertising

🌍 𝐆𝐥𝐨𝐛𝐚𝐥 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐧𝐞𝐞𝐝𝐬 𝐥𝐨𝐜𝐚𝐥 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠. We’re proud to see Raquel Baranda, our Regional Director of Hispanic LATAM, featured in The Drum’s Cannes Lions 2025 coverage — a piece that explores how regional and cultural nuance shapes truly impactful creative work. As Brazil is named Creative Country of the Year, the article shines a light on how regions like LATAM are often misunderstood or grouped together and why that’s a big miss for brands seeking real connection. Raquel shares why it's essential to go beyond language, metrics, or assumptions when creating campaigns in diverse markets. True cultural understanding is not just nice to have — it's a business imperative. 📖 The full article is commented below. #ShowHeroes #RaquelBaranda #CannesLions2025 #TheDrum #GlobalCreativity #LATAMMarketing #CulturalIntelligence #ContextualAdvertising #CTV #DigitalMarketing #RepresentationMatters

𝐂𝐚𝐧𝐧𝐞𝐬 𝐋𝐢𝐨𝐧𝐬 2025: 𝐍𝐨 𝐕𝐚𝐜𝐚𝐭𝐢𝐨𝐧, 𝐉𝐮𝐬𝐭 𝐕𝐞𝐥𝐨𝐜𝐢𝐭𝐲 ⚡ 🌞 The ShowHeroes team hit Cannes with a clear goal: deepen brand ties, accelerate deals, and own the conversation around 𝐀𝐈 and 𝐯𝐢𝐝𝐞𝐨 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧. Mission accomplished. 🤝 From our high-stakes executive lunches at ZUMA to the “Women in Tech” brunch with The Digital Distillery + eyeo, and our high-impact “Cannes Connect Cocktail” with MMA DACH and YOC, we showed up with purpose and the right partners. This year, AI dominated the agenda. The leaders we spoke with are moving from exploration and market sounding to execution. The message? If it doesn't drive outcomes, like 𝐬𝐜𝐚𝐥𝐞, 𝐬𝐩𝐞𝐞𝐝, or 𝐬𝐚𝐯𝐢𝐧𝐠𝐬, it's noise. What we saw in Cannes this year was about 𝐫𝐞𝐜𝐚𝐥𝐢𝐛𝐫𝐚𝐭𝐢𝐨𝐧. The growth-minded C-levels and revenue leaders at Cannes came to rethink pipelines, not just sip rosé. What we heard consistently: 📌 Brands are shifting serious budget to contextual video, especially in Europe. 📌 CTV is finally 𝘭𝘦𝘴𝘴 talk, 𝐦𝐨𝐫𝐞 𝐬𝐩𝐞𝐧𝐝. 📌 The old media buying playbook is being torched. Fast. Thanks to the ShowHeroes crew on the ground for tight execution, flawless presence, and zero complacency. And thanks to every client and partner who sat down with us to talk 𝐫𝐞𝐬𝐮𝐥𝐭𝐬. Igor Kalenski, Flavio Chiesa, Małgorzata Węgierek, Juan Francisco Diez, Bo Wells, CFA, Max Raven, Juan Pedro Mc Cormack, Trond Fredriksen, Marc Petschulat, Ilhan Zengin, Dennis Kirschner, Bastian Döring, Kay Schneider, Sarah Lewis, Laura Gonzalez, Chris Hock, Chloé Renous, Mark Rogers, Willem Janssen, Chris Kleinschmidt, Nicole Malitz, Paul Gubbins, Benjamin Marx, Carmine Laltrelli. DMEXCO - Digital Marketing Expo & Conference, Verena Gruendel, Pia Radeler, Hannes Meering, Dustin Puschmann, Elvin Altun Noyan, Şiler Sevinç, Burcu Erkin Yıldızak, Durrah Taqiah, Susanne Triepel Alexandra Jovanovic, Nadia Koski, Konstantīns Makarovs, Irina Lapiņa #CannesLions2025 #ShowHeroes #AI #Partnerships #Leadership #CannesMoments

🌟 “𝐕𝐮𝐥𝐧𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐚 𝐰𝐞𝐚𝐤𝐧𝐞𝐬𝐬 — 𝐢𝐭’𝐬 𝐚 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡.” In the latest edition of our Women’s Network Interview Series: 𝑯𝒆𝒓 𝑺𝒕𝒐𝒓𝒚, we’re excited to feature Raquel Baranda, Regional Director Hispanic LATAM at ShowHeroes. From Madrid to Mexico, Raquel’s journey is one of bold decisions, deep reflection, and redefining what leadership means in today’s world. 💬 “𝘈 𝘴𝘪𝘮𝘱𝘭𝘦 𝘢𝘤𝘵 𝘰𝘧 𝘷𝘶𝘭𝘯𝘦𝘳𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘢𝘶𝘨𝘩𝘵 𝘮𝘦 𝘵𝘩𝘢𝘵 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘴𝘯’𝘵 𝘢𝘣𝘰𝘶𝘵 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯 — 𝘪𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯.” 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐛𝐥𝐨𝐠, 𝐬𝐡𝐞 𝐨𝐩𝐞𝐧𝐬 𝐮𝐩 𝐚𝐛𝐨𝐮𝐭: 💜 How her team inspires her to grow every day 💜 Learning to own her voice and overcome imposter syndrome 💜 Why waiting to be recognized isn’t a strategy 💜 The question that helped her identify true career blocks Raquel’s story is an honest, thoughtful look into how women can lead with both strength and authenticity — and why growth starts from within. 💫 Read her full interview and get inspired! 🔗 Link in the comments. #HerStory #ShowHeroes #WomensNetwork #CareerGrowth #Leadership #WomenInTech #WomenInMedia #Empowerment #InclusiveLeadership #ShowHeroesPeople

💡 𝐒𝐌𝐄𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐂𝐓𝐕 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 We're proud to see Sarah Lewis, our Global Director of CTV at ShowHeroes, featured in The Media Leader UK, discussing how connected TV is evolving and why it’s no longer just the playground of big brands. As CTV becomes more accessible, it's opening up premium, brand-safe ad environments for small and medium-sized businesses that have traditionally relied on social or search. With better targeting, scalable reach, and engaging formats, local advertisers are now finding their place on the big screen. Exciting to see Sarah share her perspective on how this shift is reshaping the advertising landscape. 🙌 👇 Article link in the comments. #CTV #SMEs #AdTech #DigitalAdvertising #ShowHeroes #MarketingInnovation #ConnectedTV #LocalMarketing

𝐏𝐫𝐨𝐮𝐝 𝐦𝐨𝐦𝐞𝐧𝐭 𝐟𝐨𝐫 𝐒𝐡𝐨𝐰𝐇𝐞𝐫𝐨𝐞𝐬 𝐒𝐰𝐞𝐝𝐞𝐧! 🇸🇪✨ We're honored to be nominated for Sales Organisation of the Year at the Stockholm Media Awards 2025. This nomination is a reflection of the incredible work our team does every day — combining innovation, deep client focus, and smart media solutions that truly make an impact. Big thanks to our partners, clients, and the jury and congrats to all the other nominees! We can’t wait for Stockholm Media Week this September. 🎉 This one is for you! 💚 Christoffer Andersson Anna Åstrand Oscar Rengfelt Fredrik Grahn Stefan Norén Erika Smedbro #ShowHeroes #StockholmMediaAwards #SalesOrgOfTheYear #MediaExcellence #Teamwork #AdTech #ProudMoment