AI’s biggest questions, answered

Intelligence Unbound

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PwC x TED partnership

AI already touches many aspects of life, science, art and business. But where will this powerful technology take us next? What opportunities will open up as we fully harness the potential of boundless intelligence? And what challenges will we need to overcome?

Together, PwC and TED are asking some of AI's biggest questions – and unlocking answers to the future - turning AI theory into real-world practice. 

Video 05/06/25

TED | PwC Intelligence Unbound

AI already touches many aspects of life, science, art and business. But where will this powerful technology take us next? What opportunities will open up as we fully harness the potential of boundless intelligence? And what challenges will we need to overcome? Together, PwC and TED are asking some of today’s most critical questions – and unlocking answers to the future, to show how AI theory can become real-world practice. Generating limitless value for all.

1:12
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Scott Liken's headshot

Scott Likens,
Global Chief AI Engineer, Principal,
PwC US

“Brace for impact: PwC and TED, a dynamic duo, are redefining the future. The game changes now.”

Turning AI theory into real-world practice

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How can AI amplify creativity?

In an era of content abundance, how can AI serve as a catalyst for creativity, pushing the limits of artistic and innovative expression? In this film, we follow award-winning creative engineer, music producer, and entrepreneur Manon Dave, as he leverages the transformative capabilities of AI to create groundbreaking experiences across diverse sectors and industries.

4:55
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How can AI amplify creativity?

Manon Dave, an award-winning creative engineer and music producer, discusses how AI is being used to create unique and innovative experiences.

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Video 05/06/25

How can AI accelerate human potential?

As technology continues to evolve, how can educators harness AI to personalise education and foster lifelong learning habits? In this TED x PwC film, we follow educational innovator Amanda Slavin on her mission to empower students to take charge of their learning journey. By offering highly personalised experiences, her platform cultivates essential skills such as creativity, critical thinking, and collaboration—equipping students to excel in an interconnected world.

5:07
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How can AI accelerate human potential?

Educational innovator Amanda Slavin shares her mission to empower students to take control of their education through highly personalised learning experiences.

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Video 04/04/25

How can AI scale for good?

Hear more from the film's contibutors

8:07
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How can AI scale for good?

Jairo Trad, CEO and Co-Founder of Kilimo, on harnessing AI to address one of the world's largest challenges: water scarcity.

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Meet the people answering the big questions

Joe Atkinson

Joe Atkinson

Global Chief AI Officer for the PwC Network of Firms, PwC United States

Joe helps our firm and our clients navigate today’s rapid pace of tech transformation. Harnessing the power of our workforce, we create digital solutions that address our clients’ biggest challenges and deliver measurable business results.

Scott Likens

Scott Likens

Global Chief AI Engineer, Principal, PwC United States

With more than 30 years of emerging technology experience, Scott has helped clients transform their customer experience and enhance their digital operations across all aspects of their business.

Bivek Sharma

Bivek Sharma

Partner, PwC United Kingdom

Dedicated to leveraging AI and emerging technology to create innovative solutions in the market. By integrating advanced technology into our services and working with strategic alliance partners, we aim to transform how we approach challenges and deliver exceptional value to clients.

Brenda Vethanayagam

Brenda Vethanayagam

AI Trust Leader, PwC Canada

Bret Greenstein

Bret Greenstein

Principal, Data and Analytics, PwC United States

Bret helps clients across industries harness the power of artificial intelligence and data to innovate, optimise, and transform their businesses. 

Dan Priest

Dan Priest

Cloud & Digital Leader, PwC United States

Dan specialises in helping clients across industries transform business models and create essential advantages using data, tech and modern architectures.

Jennifer Kosar

Jennifer Kosar

AI Assurance Leader, PwC United States

Matthias Schlemmer

Matthias Schlemmer

Partner, Strategy& Austria

Matthias’s focus lies on digital transformations, with deep expertise in data analytics and artificial intelligence.

Peter Brown

Peter Brown

Global Workforce Leader, PwC United Kingdom

Peter is a Partner and the Global Clients and Markets leader of PwC’s People and Organisation practice. He is an HR transformation expert and works with large UK and multinational organisations to help them tackle their Workforce and HR challenges.

Rusbeh Hashemian

Rusbeh Hashemian

Partner, PwC Germany

Rusbeh’s goal is to develop the best digital solutions and technologies for our clients and colleagues and to establish PwC as a leader in artificial intelligence (AI) and digital transformation.

Amanda Slavin

Amanda Slavin

Founder, the Future Frequency, PwC Remediation

Amanda is a Cannes Lions-winning, Forbes 30<30 alum, serial entrepreneur, community designer and educator.

Jairo Trad

Jairo Trad

CEO & Co-Founder, Kilimo, PwC Remediation

Computer Engineer from the National University of Córdoba and a specialist in data science. Founder of Kilimo, a major partner for global Fortune500 brands committed to solving one of the planet’s biggest challenges: water scarcity.

Manon Dave

Manon Dave

Chief Product & Innovation Officer | AI Innovator , PwC Remediation

Manon Dave is an award winning creative engineer, music producer, and entrepreneur developing truly transformative AI experiences across sectors and industries.

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Scale AI for your business

Events

How can you grow alongside AI — and make it work for you?

Learning how to use AI at work feels like new territory — so how do you become comfortable with this technology and use it to your benefit? In this LinkedIn Live conversation, PwC’s Responsible AI R&D lead Ilana Golbin joins TED Curator Whitney Pennington Rodgers to break down the rise of “agentic” AI — and discuss how to responsibly and successfully engage with these systems in your day-to-day.

How do you stay ahead as AI evolves?

The way we work is changing like never before – so how can you stay ahead? In this LinkedIn Live conversation, PwC’s Global Chief AI Engineer Scott Likens sits down with TED Curator Chee Pearlman to explore the rapid transformation driven by AI that’s happening right now – plus tips to help you implement new tools and new mindsets for an increasingly automated world.

AI is gaining power at an astonishing pace, prompting a question that's both alarming and illuminating: what are humans for? At TED2025, they’ll convene AI thought leaders to discuss how AI can accelerate human potential in the years ahead.  

We joined forces with TED Conferences to address AI’s biggest questions, highlights from PwC included a spotlight session featuring Joe Atkinson, PwC’s Global Chief AI Officer on the global impact of AI and how scaling AI can transform the world. Furthermore, TED X PwC presented an exclusive AI Hideaway designed by Apolinario Passos. This space showcased AI installations and hosted special guests.

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LinkedIn Live | May 22, 2025

30:57
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LinkedIn Live | June 9, 2025

33:15
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