Your Profile Is Now a Google Asset
Your LinkedIn profile doesn’t just live on LinkedIn anymore.
Google is indexing it...and your visibility now extends way beyond the feed.
The catch?
Most people haven’t optimised their profile for search.
Let’s break this down:
Why It Matters
Search engines are pulling LinkedIn profiles into results for local services, roles, and expertise categories.
But if your profile ends in something like: /in/yourname_4321
You’re invisible.
If it ends in: /in/leadership-coach-sydney
You’ve just created a search-friendly page with zero ad spend.
This is profile-level SEO. And it’s being underused by 90% of business leaders.
How to Make Your Profile Google-Ready
- Customise your LinkedIn URL -> Go to “Edit public profile” -> Create a URL with searchable keywords
- Use industry keywords in your headline + About section -> Think beyond job titles. Add phrases like “Melbourne SaaS Advisor” or “Fractional CMO Australia”
- Optimise your Featured section -> Link to thought leadership articles, external blogs, videos, or lead magnets
- Post content with search-friendly hooks -> Example: “Top 3 challenges in Australian law firms (and how we solve them)”
What This Actually Does
- Increases your off-platform discovery
- Attracts qualified organic leads
- Builds long-term visibility beyond engagement metrics
Your profile is now part of Google’s search engine. Treat it like the digital business card it’s become.
Want help applying this? 📩 Book a free consult and I’ll show you how to build a LinkedIn profile that ranks and converts.
Talk to you soon.
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2wI have been checking to see how I come up on Google for quite some time already. You want people to be able to find you.
De-Risking Business Transformation.
2wThanks for sharing, Andrew