TURNER TAKES: May 2025
TURNER Public Relations
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The latest/greatest from your friends at TURNER.
Fresh Takes
Insight and updates from the TURNER team.
A Bumpy Road Ahead: International Travel to the U.S. in 2025
You’ve seen the headlines. From tightening immigration rules and escalating trade wars to ever-shifting political climates, travel to the U.S. has become more complicated and less appealing for many international tourists. TURNER takes a look at the bumpy road ahead.
The UGC & EGC Boom: What Brands Need to Know
User-Generated Content (UGC) and Employee-Generated Content (EGC) are two powerful forces that are reshaping how brands connect with their audiences online. In a digital landscape driven by authenticity and peer influence, UGC and EGC aren’t just trends, they’re a necessity for brands that want to stay competitive and maximize budgets. Find out what you need to know.
TURNER Staff Spotlight: Karla Hernandez, Senior Digital Manager
Originally from Panama City, Panama, and now based in Florida, Karla is known for her keen eye for aesthetics, storytelling skills, and staying ahead of trends in the ever-changing digital landscape. Karla leads award-winning campaigns featuring influencer and celebrity collaborations and is a pro at building meaningful relationships that bring brand stories to life across markets. A content creator at heart, she’s always camera ready, capturing everything from polished campaign moments to everyday magic.
Dates To Remember
What’s coming up? Here are a few dates and events to keep in mind in the weeks ahead.
Off to the races! The Kentucky Derby takes place on May 3. Who needs a mint julep?
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Cinco de Mayo will bring fiestas and revelry on May 5 (of course).
Let’s hear it for the moms! Mother’s Day is May 11.
May 16 is National Bike To Work Day, with tens of thousands ditching their cars for two-wheel commutes.
Memorial Day takes place on May 26 this year.
Headlines To Watch
A New Hotel Says It’s ‘Carbon Positive.’ Is That Hype or Reality? Amid a hospitality landscape in which many hotels have moved far beyond single-use plastics, how does the Populus in Denver measure up?
The Decline of Outside Magazine Is Also the End of a Vision of the Mountain West. After its purchase by a tech entrepreneur, the publication is now a shadow of itself.
Travel ‘designers’ want to curate your trip. Social media-savvy advisers promise personalized itineraries, travel troubleshooting and luxury perks.
2025 summer travel trends revealed. From rising culinary hotspots, to star-chasing events and last-minute staycations, Airbnb has revealed some key travel trends for the upcoming months.
Three Things
Recommendations! This month, Senior Copywriter Tyler Wilcox shares a few recent faves.
- Show: The Studio – Seth Rogen’s elaborate sendup of the film industry Is not just hilarious — it’s incredibly well-made, showing off the talent that Hollywood often squanders.
- Music: Gift Songs – The new album by upstate NY composer Jefre-Cantu Ledesma is the breath of cleansing fresh air you need in stressful times.
- Podcast: Transmissions – Host Jason P. Woodbury talks to some of today’s best musicians, writers and thinkers. Fantastically interesting conversations!