TURNER Takes: June 2025
TURNER Public Relations
We are Creators. Doers. Explorers. We want to work with brands who feel the same.
The latest/greatest from your friends at TURNER.
Fresh Takes
Insight and updates from the team.
Summer Travel: What’s Trending In 2025
This summer, travel is about more than just going somewhere. As we take a look at recent surveys and data from Google and Airbnb, it’s clear that people are craving authentic experiences in the months ahead, whether it’s a meal cooked by a local, a cabin surrounded by pine trees, or dancing in a stadium with thousands of fellow fans. From checked bags to road trips to island escapes, travelers are choosing to make their time off matter. Check out some of TURNER’s takeaways.
TURNER Staff Spotlight: Karla C. Hernandez, Senior Digital Manager Karla is a force of creativity, bringing more than six years of experience in social media strategy, influencer marketing, and digital content creation to TURNER’s lifestyle and destination clients. Originally from Panama City, Panama, and now based in Florida, she’s known for her keen eye for aesthetics, storytelling skills, and staying ahead of trends in the ever-changing digital landscape. Karla leads award-winning campaigns featuring influencer and celebrity collaborations and is a pro at building meaningful relationships that bring brand stories to life across markets.
Dates To Remember
What’s coming up? Here are a few dates and events to keep in mind in the weeks ahead.
Pride Month celebrates all things LGBTQ+ all month long, all over the world.
World Environment Day on June 5 calls for collective action to tackle plastic pollution.
Let’s hear it for the dads! Father’s Day returns on June 15.
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Juneteenth, celebrated on June 19, commemorates the ending of slavery in the United States.
The Summer Solstice lands on June 20, ushering in the hot season with the longest day of the year.
Headlines To Watch
Land Snorkeling? Townsizing? A User’s Guide to the Latest Travel Lingo. Here are eight terms, some brand-new, others recently resurfaced, that match today’s travel trends.
The Silent Years of the U.S. Travel Industry Are Upon Us. There's a sense that many in the U.S. tourism world are choosing quiet over visibility, Not out of strategy, but out of fear.
Our biggest hotel room pet peeves. Why must we suffer through complicated light switches and incomprehensible shower controls?
Is It Cheaper, or More Expensive, to Travel Now? Both, It Turns Out. How falling airfares and foreign exchange rates influence where to look for deals this summer.
Expedia is partnering with an Instagram travel hub to showcase some Beautiful Destinations. Expedia has announced a partnership with Beautiful Destinations that will allow the travel booker to source social media content.
Three Things
Here are a few favorite cocktails that we’ll be sipping all summer long.
- Mojito – A Cuban classic made with rum, mint, lime, sugar and soda water; crisp and cooling.
- Aperol Spritz – A light, bittersweet blend of Aperol, Prosecco and soda; perfect for sunny afternoons.
- Watermelon Margarita – A fruity twist on the classic margarita with tequila, lime and fresh watermelon; sweet and tangy.