Maximize Your Presence on LinkedIn: Proven Strategies to Grow Your Business

How many leads did your LinkedIn page bring last month? If the answer is zero or I don’t know, we need to talk.

Your team posts thought leadership articles every week. Your HR team shares job openings. But your sales pipeline? Still empty. Competitors? They’re closing deals from LinkedIn leads. You’re stuck wondering, “Why isn’t this working?”

Here’s the truth: if your About section is vague or uninspiring, people won’t get what you do—or why they should care. Your audience will tune out if your posts feel like one-way broadcasts instead of real conversations. If your employees are on LinkedIn but are not engaging with your brand, you’re missing a huge opportunity. As a result, time is wasted, deals are lost, and leads slip away—because LinkedIn drives 80% of B2B leads from social media.

But what if your LinkedIn page became a 24/7 lead magnet? 

Let’s break down how to promote your company the right way.

5 Ways to Promote Your Company on LinkedIn

1. Craft a High-Impact ‘About’ Section

Most companies make the same mistake on their LinkedIn page, they fill the About section with vague, corporate-sounding text. This doesn’t work.

What’s Wrong with Most About Sections?

• Too long and complicated.
• Filled with buzzwords no one understands.
• They lack clarity on who they are and why it matters.

How to Fix It

Your About section is the first thing people see when they visit your LinkedIn page. Visitors will lose interest quickly if it’s too long, filled with complex words, or unclear. The goal is to tell people who you are, what you do, and why it matters, all in a way that is easy to understand. 

The best About sections get to the point quickly, clarifying why your business exists and how you help people.

Example:

We help businesses grow by running LinkedIn marketing campaigns that bring in real leads.

A strong About section makes a difference. It helps potential customers immediately understand your value.

2. Automate Personalized Connection Requests

Every day, thousands of LinkedIn connection requests are ignored. Why? Because they sound robotic. A cold, generic "Let's connect" message doesn’t start a conversation—it ends it before it begins. 

But sending thousands of personalized invites manually? That’s not possible either. The best way to do this is smart automation.

Think about how brands build relationships. 

When Nike launched the "Just Do It" campaign, it wasn’t pushing shoes but speaking to athletes' ambitions. LinkedIn connections work the same way. Instead of a dull request, you need a message that makes the recipient stop and think, “This person understands me.”

A sales automation tool might send 100 messages a day, but if they all start with “Hi [Name], I came across your profile and…”, you’ve already lost.

Instead, reference something specific—their latest post, a shared industry challenge, or a mutual connection. 

Imagine receiving this instead: 

"Hi [Name], I saw your recent take on AI in marketing—completely agree that automation should feel human. Would love to connect and hear more about your experience!"

Personalized automation doesn’t mean spamming. It means scaling what already works. LinkedIn favors genuine conversations; when done right, automated outreach feels like a natural interaction rather than a forced sales pitch.

3. Turn High-Performing Posts into LinkedIn Ads

You don’t need to create new content for every LinkedIn ad. Some of your best-performing organic posts can be turned into ads, helping you reach a much larger audience without starting from scratch.

Why This Works

• Proven content – You already know the post works because people are engaged with it.
• Faster results – You don’t waste money testing ideas that might fail.
• Better ROI – You maximize the value of content you’ve already created.

How to Do It

1. Find your top posts – Look at posts with high likes, shares, and comments.
2. Refine the message – Adjust wording to make it more appealing for a wider audience.
3. Set up a LinkedIn ad campaign – Use smart targeting to reach the right people.
4. Monitor and tweak – Test different versions if the ad isn’t working.

Example: A post about a common customer pain point that gets good organic engagement could be turned into an ad targeting similar professionals.

4. Create LinkedIn Showcase Pages for Specific Products or Services

Your company page gives a broad overview of your business. But what if you have multiple products or services, each catering to a different audience? 

A general LinkedIn page isn’t enough. This is why big brands use Showcase Pages to split their offerings into separate, targeted pages.

Microsoft doesn’t just have one LinkedIn page. It has different pages for Microsoft Surface, Azure, and Xbox. 

Why? Because each product speaks to a different audience. 

The IT manager looking for cloud solutions isn’t interested in gaming, and the creative director, considering a Surface laptop, doesn’t need Azure services. A showcase page ensures that each audience gets content tailored to their needs.

If you’re a software company with a CRM tool for small businesses and a lead generation platform for enterprises, should you talk to both groups the same way? No. 

A CRM buyer wants to know about automation, while a large enterprise cares about advanced integrations. A dedicated Showcase Page means you can focus on specific messaging, case studies, and industry insights that resonate with the right audience.

Search visibility is another win. If someone searches for “best CRM for small businesses” on LinkedIn, a showcase page with the right keywords has a better chance of appearing than a generic company page. 

And once they land on it? Every post, article, and ad reinforces why your solution is the perfect fit.

5. Convert Employee Profiles into Powerful Brand Awareness Tools

Your employees are already on LinkedIn. The question is—are they helping your brand or just scrolling through their feed? Every employee profile is a potential mini-billboard for your company, but most businesses ignore this opportunity.

Think about Tesla. 

Elon Musk doesn’t run a separate Tesla marketing page for his content, yet his posts drive millions of interactions—far more than Tesla’s official account. Why? Because people engage with people, not faceless brands. 

If your employees are active on LinkedIn, sharing insights, commenting on industry topics, and engaging with potential clients, they will increase your company’s presence without spending a single dollar.

A sales director at your company should have a strong personal brand that connects to your business. Instead of just listing "Sales Director at XYZ Tech," their profile should highlight how they help clients solve real problems.

When done right, employee LinkedIn profiles can be a bigger engagement driver than company pages.

Data proves this works—LinkedIn professionals with a high Social Selling Index (SSI) generate 45% more business opportunities per quarter than those who don’t optimize their profiles. A well-optimized employee network can become one of your most powerful organic marketing tools.

Ready to Turn LinkedIn into Your Top Lead Source?

LinkedIn isn’t a “set and forget” platform. It needs strategy, the kind INSIDEA has mastered for clients across various sectors.

What we offer:

• Custom LinkedIn Ads: Target CFOs, HR heads, or tech buyers with laser-focused campaigns.
• Showcase Page Setup: Build niche pages that convert visitors into leads.
• Analytics & Optimization: Track what works, kill what doesn’t, and scale results.

Book a free 30-minute audit to see how your LinkedIn marketing strategy stacks up and where you’re missing the 80% of B2B leads hiding in plain sight.

Your competitors aren’t waiting. Why should you? Contact us today.