Making a Website Work | How We Helped a Leather Brand Sell More Online
Having a good website is super important for any business these days. We recently worked with a really nice company that sells leather stuff. They make beautiful, high-quality products. They had a website on Shopify, and it looked great! But they weren't selling as much as they hoped online. Here's how we helped them.
About the Client
Our client makes and sells all sorts of lovely leather things, like bags and accessories. They're known for making things really well. They wanted their website to show off how good their products are and help them sell to more people online.
What We Did: Building Their Shopify Store
We helped them build their online store using Shopify. We wanted it to look good and be easy for people to use. Here’s what we focused on:
Making it Look Great: We used nice pictures and a clean design to show off their leather products.
Showing All Their Products: They had over 50 items, and we made sure they were all easy to find and had good descriptions and pictures.
Easy to Use: We made the website simple to navigate so people could easily find what they wanted.
Working on All Devices: The website looks good and works well whether you're on a computer, tablet, or phone.
All the Basics: We made sure things like buying stuff, paying, and tracking orders were easy.
The Problem
Even though their website looked good, they weren't selling enough. We found two main reasons why:
Didn't Work Well on Phones: While it was supposed to work on phones, it wasn't doing a great job. It looked messy and was hard to use on smaller screens. Lots of people shop on their phones, so this was a big problem.
Took Too Long to Load: The website was slow to open, especially the pages with lots of pictures. People online are impatient, and if a website is slow, they usually leave.
One Tricky Tech Thing: We also had to connect their website to another system (an API), and that was a bit complicated at first. But we figured it out!
What We Fixed
We knew we had to make the website work better and load faster to help them sell more. Here’s what we did:
Made it Work Great on Phones: We checked the website on all sorts of phones and made sure everything looked good and was easy to use, no matter the screen size.
Made it Load Faster: We did a few things to speed up the website: * Made Pictures Smaller: We made the product pictures smaller without making them look bad.
Cleaned Up the Website Code: We made the website's behind-the-scenes code simpler.
Used Website Tricks: We used some smart techniques to help the website load faster on people's computers and phones.
Made it Easier to Use: We looked at how people were using the website and made a few small changes to make it even simpler to find things and buy stuff.
The Result: More Sales!
After we made these changes, things got much better! In just a month or two, they sold a percentage increase, 30% more online. We also saw that:
Fewer People Left the Site Quickly: More people stayed on the website and looked around.
More People Bought Things: A higher number of visitors actually made a purchase.
People Stayed on the Site Longer: People spent more time looking at the products.
Happy Customers: The client told us their customers were happier with the website.
What We Learned
This shows that even if your products are great and your website looks good, it needs to work well too! If your website is slow or doesn't work on phones, you can miss out on a lot of sales.
Here are the main things to remember
Phones are Important: Make sure your website works perfectly on all phones.
Speed Matters: People don't like waiting. Make your website load quickly.
Make it Easy for People: Your website should be simple and enjoyable to use.
Keep Checking: Always keep an eye on how your website is doing and make changes if needed.
In Conclusion
Helping this leather business fix their website showed us that focusing on how well a website works can really make a big difference in sales. We’re happy we could help them grow their business online!