How to Target the Right Clients on LinkedIn (Without Wasting Hours)
Ever feel like LinkedIn is a giant ocean and you're fishing blind?
You're posting, you're connecting, you're sending DMs. But instead of landing clients, you're just... splashing around.
The thing is, outreach isn’t just about effort – it’s about precision.
If you’re not targeting the right people in the right way, you’ll waste hours sending messages to people who were never going to bite.
Targeting = Your Secret Advantage
If you don’t know exactly who you’re trying to reach, how can you possibly say the right thing?
That’s like walking into a crowded stadium and shouting, “Anyone need help with lead generation?”
You’ll get ignored – not because they’re not interested, but because you weren’t speaking directly to them.
Instead, we want your message to land like this:
“Hey Sophie, I saw you’re the COO at a 20-person SaaS company scaling post-Series A – curious if your team is using LinkedIn for client acquisition yet?”
See the difference?
The 5 Filters That Make the Magic Happen
To truly define your ICP (Ideal Client Profile), you need to filter by:
Recommended by LinkedIn
- Title - What decision-makers are you targeting? (e.g. Founder, Ops Director, CMO).
- Industry - Who benefits most from your offer?
- Company Size - Do you serve lean teams or scale-ups?
- Location - Are you working locally, nationally or globally?
- Seniority/Experience - Who holds the budget and pain points?
Once you’re clear on this, Sales Navigator becomes your best friend.
You can laser in with Boolean logic, track growth trends and even filter for those who’ve recently changed jobs (often a buying trigger). It’s the fastest way to stop sending “anyone” messages and start speaking directly to “the one.”
Build a Prospect List Like a Pro
If you sell B2B, you don’t just want leads – you want accounts.
That’s where ABM (Account-Based Marketing) comes in.
Pick 10 ideal companies. Then use Navigator to map out decision-makers within each one. That becomes your strategic target list for the month.
No ads. Just smart prospecting.
When your outreach is laser-focused, everything gets easier – higher reply rates, better-fit clients and conversations that actually convert.
Want help sharpening your targeting strategy?
Warmly
Ben
Scaling a LinkedIn Studio from 0 → $1M | Helping freelancers & founders win. Follow for sales systems, funnels & automations that close.
1moQuality over quantity is key when it comes to LinkedIn connections. Having a clear ICP (Ideal Customer Profile) makes all the difference. Those 5 steps sound valuable - would love to learn more about your ICP builder!