How to Get New Clients on LinkedIn: 5 types of Posts to Drive More Business

How to generate business from using LinkedIn?

LinkedIn it's not just an online resume anymore; it's a platform to generate new business opportunities. 

By building a strong personal brand on LinkedIn, you can showcase your expertise, connect with professionals in your industry, and open doors for new business prospects. 

And the added value? Well, it's like having a 24/7 networking event at your fingertips, where opportunities can come knocking when you least expect it.

Personal profile vs. company page

People naturally prefer to follow other individuals rather than an impersonal company page. This preference is reflected in the difference in engagement rates between personal profiles and company pages. Personal profiles often see much higher engagement because they allow for a more genuine, relatable connection. When people interact with a personal profile, they feel like they’re engaging with a real person, which builds trust and encourages more meaningful interactions. In contrast, company pages can feel distant and less engaging, leading to lower levels of interaction.

Social Selling for Founders and CEOs

Now, what about social selling? It's not just about pushing products; it's about building relationships and fostering trust. For founders and CEOs, social selling can be a game-changer. By engaging with potential clients on social media, you can establish credibility, humanize your brand, and ultimately drive revenue. Who knew that posting a LinkedIn update could lead to a big business deal, right?

LinkedIn Thought Leadership

So, how can you become a thought leader in your industry? It's all about sharing your unique insights, expertise, and experiences with the world. By creating valuable content that resonates with your audience, whether it's through blogs, videos, or carousel posts, you can position yourself as a trusted authority in your field. Engage with your followers, spark conversations, and before you know it, you'll be the go-to person for industry insights and opportunities.

5 types of Thought Leadership posts to Drive Business Opportunities

1. Case Studies Filled with Numbers and Results

Sharing case studies is one of the most effective ways to demonstrate the tangible value your business can offer. By detailing real-life scenarios where your product or service has delivered significant results, you establish credibility and showcase your expertise. Numbers and results, such as percentages of growth, cost savings, or other measurable outcomes, make the impact clear and convincing. This type of content resonates well with decision-makers who are looking for proven solutions to their challenges.

Example: "How We Helped a Mid-Sized Retailer Increase Online Sales by 40% in Just 3 Months In this case study, we dive into how our e-commerce optimization strategy led to a 40% increase in online sales for a mid-sized retailer. We’ll break down the steps we took, the challenges we overcame, and the exact results we delivered. 

2. How-To: Problems and Solutions

Explanation: Providing practical advice and solutions to common industry problems positions you as a helpful resource and an expert in your field. "How-to" posts guide your audience through the steps to solve specific challenges, offering value upfront. This not only builds trust but also encourages potential clients to think of you first when they need help.

Example: "How to Reduce Customer Churn by 25% in 6 Months Customer retention is a critical metric for any business. In this post, we’ll outline a 5-step strategy to identify at-risk customers, engage them effectively, and ultimately reduce churn by 25%. Whether you’re in SaaS, retail, or another sector, these tactics can be adapted to fit your needs."

3. Controversial Opinions Within Your Industry

Explanation: Sharing a controversial or bold opinion can spark conversation and differentiate you from the competition. These posts often challenge the status quo, offering a fresh perspective or critique of common practices in your industry. While it’s important to approach this carefully to avoid alienating your audience, well-reasoned arguments can establish you as a thought leader unafraid to tackle tough issues.

Example: "Why 'Customer Is Always Right' is a Dangerous Myth In the quest for customer satisfaction, businesses often subscribe to the 'customer is always right' mantra. However, this mindset can lead to poor decision-making and employee dissatisfaction. Here’s why it’s time to rethink this outdated notion and what to consider instead."

4. Company Culture and Success Stories

Explanation: Sharing insights into your company culture and celebrating success stories humanizes your brand and strengthens its appeal. These posts can highlight how your company’s values translate into real-world success, whether through employee achievements, client wins, or community involvement. They are great for attracting both talent and clients who resonate with your company ethos.

Example: "How Our Remote-First Culture Helped Us Secure a Major Client Embracing a remote-first culture isn’t just about flexibility; it’s about attracting top talent and creating an environment where innovation thrives. Here’s how our unique company culture played a pivotal role in winning a major client, and why we believe this approach is the future of work."

5. Response Marketing: Encourage Comments in Exchange for Value

Explanation: Response marketing involves creating posts designed to elicit engagement by offering something valuable in return for comments. This could be an eBook, a free consultation, a playbook, or another resource. Encouraging your audience to interact not only increases your post’s visibility due to LinkedIn’s algorithm but also helps you gather leads and build relationships with potential clients.

Example: "Looking to Optimize Your LinkedIn Profile? I’m offering a free LinkedIn Profile Optimization Playbook to the first 50 people who comment below. Whether you’re looking to attract recruiters or clients, this guide is packed with actionable tips to help you stand out. Just drop a comment, and I’ll send it your way!"

Summary

To sum it up, LinkedIn, thought leadership, and social selling are not just buzzwords; they're powerful tools that can propel your business to new heights. Take the leap, start building your personal brand to drive business opportunities. 

And if you need help navigating the LinkedIn jungle and creating compelling content, reach out to Deal Harvest —they’ve got your back!