AI for Social: Start by Testing Your Content Development Options

All the AI chatter can feel really overwhelming at times, but so did the hype around the metaverse, NFTs, and crypto. While each trend has its own trajectory, it's important to not get distracted and understand how AI can elevate your work.

From a social media perspective, AI is improving some of the features offered by the social networks and there are also many third-party AI tools available that can help simplify your workflow. For the time being, all social media managers should be testing out these AI-powered tools and features to understand how they can save you time, inspire your creative thinking, and improve your content output.

A straightforward starting point as you explore AI's impact on social media is understanding how it can assist with the development of text, visuals, and audio.

AI social media tools drive content creation

AI will not replace the job of a social media manager, but instead, will empower them to be more efficient, strategic, and adaptable when using social media to accomplish their business goals. Tools like Lately, ChatGPT, and Jasper use machine learning to produce text based on prompts you provide them or existing copy. For example, ChatGPT can create captions for Instagram posts or descriptions to include with your YouTube videos.

While other tools like Pebblely, Canva, and Adobe Express help streamline the process of developing engaging visuals like producing a range of photo-shoot quality background images to better frame your product photography. Give this one a listen to learn more about these AI-powered tools.

Adding sonic branding to social media content

Sonic branding is the practice of using sounds and songs to build a positive, memorable connection between a brand, product, or service and its customers. Jingles are the type of sonic branding you're likely most familiar with.

Sonic branding on social media includes voiceovers on TikTok and Instagram videos, sharing instrumentals with a carousel of photos and videos, or the opening audio track of a YouTube series or podcast.

It can be challenging to produce enough audio to add to your content across channels, which is why purchasing royalty-free sounds, converting written content into audio, and using AI tools for voice cloning are viable alternatives. Listen to learn about these options for including sonic branding on social media.

Conversational AI on social media

Conversational AI is a type of artificial intelligence that allows applications to process human language and respond similarly to how a person would. The most common use cases on social media for brands, for the moment, is addressing customer service requests via chatbots on Instagram, WhatsApp, Facebook Messenger, and Google Business Messages.

Custom chatbots, like the ones developed by Domino's Pizza, KLM Royal Dutch Airlines, and Sephora, use advanced AI to dynamically respond to customers and integrate with existing enterprise tools. The goal of these chatbots is to save these companies time by handling low-touch customer service interactions like commonly asked questions. Listen below to learn more about another use case of conversational AI as it applies to social media.

For more insights on how social media continues to evolve, listen to my LinkedIn Learning audio course on Social Media Marketing Trends.