3 ChatGPT prompts that bring PMM spice to product management

I spent my first few years in tech as a product marketing manager, in the days where product marketing was heavy on the product and not so heavy on the marketing part. Things have changed - all product managers need to have a toe dipped in the marketing waters, but we don't need a course or a certification. We need some better prompt writing. Enough intro - here are 3 prompts that bring that PMM spice 🌶️

1: Battle-card-ify your research ⚔️

Prompt: “Act like the world's best product marketer in the X industry. Summarize the following research into a battlecard that my sales team can use to quickly learn about competitor X before a sales call”        

Why should product marketing have all the fun? I find myself putting 'act like a product marketing manager' in many prompts if I want them to sound a bit more polished.

2: Persona Creation 🥸

Prompt: “We are developing a new product that allows users to scale bar codes and track the lifecycle of a product. Generate a detailed user persona for our target audience: tech-savvy millennials interested in sustainable fashion.”        

The more context with this one the better. AI algorithms can analyze customer interactions, transcripts from calls, sentiment, and pain points, helping PMs iterate and enhance the product experience.

3: Innovative Naming and Branding 🧪

Prompt: “I'm a product manager developing a feature that solves a user problem of ABC. Suggest creative names for the feature that fit in with our current product line names, X, Y, and Z”        

This one is fun, but be wary. You can collaborate with AI to generate memorable, brand-aligned names that resonate with users but you still need a product marketer or marketing team to take a look. But please - stop naming your chatbot Ada or Robo or something, we are all so over personifying AI.

PMs who embrace AI become catalysts for positive change. They wield AI as a powerful tool to streamline workflows, enhance decision-making, and create exceptional products. 🚀