71% of consumers expect personalised interactions, yet most financial services brands still rely on generic cash incentives. Sure they are an easy lever, but they are also expensive, tough to scale and fail to create the personal moments that turn passive customers into brand advocates. Our latest blog delves into why cash-based rewards may be undermining your brand's value and how personalised, experience-led incentives can foster genuine loyalty. Discover how to: ▪️ Avoid eroding profit margins with unsustainable cash offers ▪️ Attract customers who value more than just the lowest price ▪️ Create memorable experiences that drive long-term engagement Read the full article here: https://lnkd.in/esrV-6w6
