The scores are in, and Capgemini Research Institute's "Beyond the game" report is now live! Fans are returning to sports venues with 37% attending matches in stadiums in 2025 (compared to 34% in 2023). Meanwhile, Gen AI is also having its moment, transforming how fans engage with sports through personalized updates based on their favorite teams, games watched, and the players followed. What's more, AI/Gen AI tools have become the primary source for sports information—54% of fans now use them over traditional search engines. Download the full report here: https://lnkd.in/gvqkmzDM #transformingsports #sportstech #fanexperience
