5 different founders, 5 different definitions of what an AI Agent is. We’ve debated if we should call our product a copilot, an agent, an assistant, a group of agents, a chat box, or something else entirely. Honestly, at this stage, it just doesn’t really matter, outside of playing the hype of the month. What matters is: does the product help our ICP accomplish the task(s) at hand? The how, and definitely the technology used, are secondary. Agents are not well defined, and most founders will give you a different definition at this point. You’ll hear words like automated, autonomous, composable, orchestration, intelligent, and the list goes on. None of this is new, other than a function/feature that calls an LLM. We’ve all built automation tools that run “on their own” and 24/7. We had a product called AdStage Automate where you’d build a rule (if this then that style) to change ad campaign bids, budgets, rotate creatives, or pausing and playing at different times of day. My definition for an agent, right now, is a feature that calls an LLM to accomplish a task. Is it a swarm of agents? Is it a super agent? At this point, all of those terms, and the specificity imposed on some of the terms is nothing more than creative packaging and marketing. And there is nothing wrong with that, but call it what it is. Frankly, you may be better off not using /any/ of those terms, and focus on the job to be done your product accomplishes. You may miss out on some hype-driven interest from prospects or VCs, but we all know there are no shortcuts in the end. For now, we are calling Samepage.ai an AI copilot for PMs, because a copilot at least tells our ICP that they and the tool are working together.