Pinterest’s Post

Until now, we have been in the Napster phase of AI. Content from creators and publishers is being used to train Generative AI models without their permission or receiving compensation. We have not yet seen the iTunes or Spotify model for AI - one where creators and publishers receive a clear exchange of value for their content when used for GenAI. That’s why Pinterest is proud to support Cloudflare’s new model that works to ensure content creators can choose whether and how GenAI companies use their content. The new model also distinguishes GenAI crawlers, where there is little to no expectation of traffic, from search crawlers that are used to help drive traffic to creators and publishers. Today’s announcement reaffirms that Pinterest stands firmly behind creators and publishers, and we’ll continue to work tirelessly to ensure their content is used as they intended, while making the most of AI’s transformative power. Learn more here: https://lnkd.in/gqFXT72p