Pinterest’s Post

In 2023, Pinterest became the first major platform to make accounts for users under 16 private-only. Many predicted this would put us out of favor with Gen Z, and yes - our stock took a hit. But for us, doing the right thing for our youngest users mattered more than following the crowd. Fast forward to today: Gen Z now makes up more than 40% of our global community and are our largest, fastest growing demographic. We consistently hear from them that Pinterest feels like “an oasis away from toxicity.” It turns out building a platform around positivity and wellbeing isn’t just good for people – it’s good for business, too. We didn’t get here by accident. While much of the tech industry optimized for attention at all costs, we made a choice to prioritize long-term wellbeing over short-term metrics – and we stuck with it, even when it wasn’t popular. I’m proud that Pinterest is proving it’s possible to grow by putting people first, especially the next generation. There’s more to do – and we’re committed to leading the way. I spoke with Massimo Marioni at Fortune about what this journey has meant, what’s next, and why we believe positivity is Pinterest’s superpower. Read more in our interview: https://lnkd.in/gzhKghRR