Microsoft reposted this
This week at Cannes, I’ve had a chance to connect with some of the most forward-thinking creators in the industry, including Alix Earle, Victoria Hiegel, Robyn DelMonte, Katie Austin, Hanna Goefft, Imani Ellis and Colin and Samir, among others, at the Microsoft beach house. What stood out? A new era is taking shape one where creators are redefining what it means to build, influence, and lead. Key takeaways from these conversations: 🎨 Creators are energized by AI. Not as a threat, but as a creative accelerator. They're already integrating it into their workflows to move faster and go deeper. 🤝 The creator economy is evolving in real time and it’s collaborative, not competitive. Creators are rooting for each other. 🔍 Niche audiences are powerful. Creators with focused, passionate communities are delivering outsized value for brands. 🧠 Realness is everything. The best partnerships are built on trust, not just reach. At Microsoft, we believe creators aren’t just part of the marketing mix they’re a foundational pillar of our future. #CannesLions
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Too bad I missed this particular session Yusuf Mehdi. I walked away from Cannes Lions International Festival of Creativity with new lens on the creator economy. Heard Alix Earle”s conversation with Jon Evans. She is super impressive and I am female proud! https://www.linkedin.com/posts/christinateo_poppi-canneslions2025-influencer-activity-7341371604657922050--mAE?utm_source=share&utm_medium=member_ios&rcm=ACoAAAAHNrgBZ-eFe5ZDW1fZeL6fDNGHHQLSZAI
Thank you for sharing!
The shift from competition to collaboration in the creator economy is one of the most inspiring trends to watch.
I’m particularly inspired by how AI is being seen as a creative accelerator rather than a disruptor. I’ve been exploring AI-driven tools in my own projects to streamline backend development and enhance user experience—so it’s exciting to see creators doing the same in their space. The shift toward collaboration and authenticity is one I hope to contribute to as I grow in the tech and product space.
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Wow, this post really spoke to me, Yusuf! 🙌 The part about creators being energized by AI and the importance of realness really resonates. As a graphic designer and video editor, I'm constantly exploring how AI can enhance—not replace—our creativity. It’s inspiring to see how the creator space is becoming more collaborative and supportive. ✨ I’d love to hear your thoughts on how emerging creatives from regions like South Asia can break into global conversations like this. And what’s one thing you think young creators should focus on right now to build authentic influence? Just followed you—would really appreciate if you could check out my profile and share any feedback! 😊 #CreativeEconomy #AIxCreativity #AuthenticDesign #DesignWithPurpose
I agree that we should be excited and energized by AI.
Incredible insights! We're excited to support this new wave of creativity and collaboration 👏