Madhavan Ramanujam’s Post

The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fast—and profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning, and value selling matter just as much. For too long, businesses have fallen into the 'single-engine trap.' Driving exclusively with one growth lever—be it rapid customer acquisition, aggressive monetization, or intense loyalty—creates a fundamental imbalance that ultimately undermines sustainable scaling and long-term financial health. But what if you could achieve both market share and wallet share, building a business designed for enduring success? My new book, "Scaling Innovation: How Smart Companies Architect Profitable Growth," co-authored with Edward Hartman, is your definitive guide. Launching on August 5th, this book reveals how to break free from these traps and become a "Profitable Growth Architect." Industry leaders are already calling it essential: ·       “Scaling Innovation is a masterful guide to turning products intro powerhouse businesses” Ali Ghodsi, CEO Databricks ·       “The real Turing test: can your AI startup make money? This book shows how” – Aparna Chennapragada, Chief Product Officer, Microsoft  ·       "An essential read for successful AI founders." - Clay Bavor, Cofounder, Sierra ·       "A fantastic blueprint for any entrepreneur or leader seeking a clear path to navigate the complexities of profitable growth." - David Burson, Global Head of Revenue and Growth, Canva ·       "Not reading this book isn't just a mistake; it's a competitive disadvantage." - Rahul Vohra, Founder and CEO, Superhuman Don't wait until August 5th! Pre-order your copy of "Scaling Innovation" today and gain the blueprint for architecting profitable growth. https://a.co/d/5GxTyVa