L'OCCITANE Group (B Corp)’s Post

Transcript

Helichrysum italicum, otherwise known as immortal, is prized for its exceptional anti-aging properties. At Loxy Tan on Provence, we only use Corsican Immortelle in our products due to its high concentration of neural acetate, the compound responsible for its regenerative effects. And thanks to our advanced eco extraction process, we are able to capture molecules at the very heart of the plant without the use of synthetic solvents. In 2004. Oxytocin on Provence launched the first large scale organic cultivation program in partnership with local producers to preserve the plants genetic heritage or plantations use 100% wild seeds from Corsica. This approach maintains biodiversity and avoids genetic pollution with surrounding wild populations and as sustainability is central to cultivation techniques. All the fields are 100% organic, meaning no pesticides, no artificial irrigation and manual reading. And we also support our farmers through multi year contracts and the provision of expert agronomy advice. This data-driven sustainable approach ensures the continued production of high quality Immortel for use in a world class beauty products for years to come, while also protecting the environment and supporting local communities.