IFF’s Post

✨ We’ve opened a new Immersive Experience Hub in Singapore to support the evolving needs of our diverse Asian customers. ✨ This multi-sensory space combines taste, scent, sound, touch, and 360-degree video to help customers turn ideas into products that spark real joy. Concepts are tested in real-world settings, feedback is immediate, and decisions are made with greater clarity. Imagine tasting a new dairy drink in a virtual café or experiencing a signature fragrance while walking through a digitally recreated hotel lobby. From first idea to final prototype, everything happens faster, more collaboratively, and with the consumer at the center. This is how we turn insights into innovation. We'd like to thank the Singapore Economic Development Board (EDB) for honoring us with their presence at the event and for their partnership in driving innovation across the region. 👉 https://lnkd.in/d7pNxe-u #MakeJoy #WeAreIFF