We’re thrilled to be included in the latest report from dentsu: Gaming, Your Marketing Cheatcode! dentsu touts gaming as the growth engine for the next generation of brands, and that platforms like Discord are making gaming a more social experience. With 3.4 billion people playing games worldwide and time spent in games up 6% year-over-year, the opportunity for brands continues to expand. “It’s not a vertical — it’s a horizontal layer that cuts across content, commerce, and connection. And it’s changing how people experience culture. At dentsu, we believe that if you want to win the future, you need to earn your place in the worlds that people care about.” - brent koning, EVP, Global Gaming Lead at dentsu In the evolving gaming landscape, we believe Quests are the most authentic, player-centric advertising product in the galaxy. 🎮 Learn more about our ad solutions by reaching out to our team at https://lnkd.in/eqs9tx9D #LifeAtDiscord #DiscordQuests
🚨 NEW REPORT ALERT Gaming is the new social media — on Roblox alone, 1.62 billion friendships are formed every month, and it’s where real connection happens. Today’s players aren’t just gaming: they’re socializing, creating, and building identity in places like Discord, Fortnite and Twitch. For Gen Z and Millennials, gaming is where communities thrive and culture spreads — far beyond the feed. For brands, this means access to deeply engaged audiences in high-trust environments — and a chance to show up as part of the conversation, not just an interruption. As our very own brent koning says, "It’s not just another data dump. It’s a strategic map for brands who want to play smart — to create plans adapted from moment-based marketing to fandom-first thinking". Download your copy now: https://lnkd.in/eCRdsFUA GWI Activision Blizzard Media Magali Huot Newzoo Anzu.io Overwolf PlayStation Stream Hatchet Ad Council #dentsugaming
Gaming as a horizontal layer? Mind blown! 🤯 Love how Discord Quests are tapping into authentic player engagement. What kind of creative world-building are brands doing within these quests? #FutureOfMarketing #Discord