I'm so excited to share that Microsoft is embarking on a five-year strategic partnership with The Premier League!

CEO of Microsoft UK & Ireland, CVP

I'm so excited to share that Microsoft is embarking on a five-year strategic partnership with The Premier League! ⚽ To mark the moment, I spent a great afternoon with Richard Masters, Chief Executive of the Premier League, to talk about how, together, we’ll transform the fan experience for 1.8 billion supporters around the world, bringing them even closer to the game they love. 🩷 As the Premier League’s official #Cloud and #AI partner, we’ll help modernise their digital platforms, delivering: ✅ personalised content ✅ real-time match insights ✅ the Premier League Companion, a brand-new experience powered by Microsoft Copilot. 📱 Fans will get tailored access to: ⚽30+ seasons of stats ⚽300,000 stories ⚽9,000 videos enabling them to share their passion for the great game like never before.🫶 As a huge football fan myself, I can't wait to see where this journey takes us. 🚀 Learn more about the partnership here ➡️ https://aka.ms/AAwc969 #Football #Soccer #AI #Copilot Ned Bartholomew | Florrie Maxwell | Steve Douthwaite | Maruschka Loubser | Mike Argile | Kris Shea | Hettie Holcroft

130 Comments

Transcript

Thats party. The Premier League has a global fan base and simply this project is about us getting closer to fans. Microsoft and the Premier League have kicked off a five year partnership bringing the power of AI to 1.8 billion fans around the world. We're trying to create a global community of digitally connected Premier League fans. Powered by Copilot allows fans to get closer to the action. So whatever you want to discover about the Premier League, Copilot and the Companion helps you find it. I think it is the biggest transformation we've had. We're already using Copilot to augment what we do internally and I think it's a really exciting challenge for football generally. Partnerships like this will point the direction into the future about how you can use AI. We're proud to be the Premier League official cloud and AI partner and we can't wait to see how this journey unfolds.

Alex Armstrong

UK Enterprise Healthcare Cyber Security Lead at Microsoft

This is great to see- Hopefully gives Man United luck for next year!

20 Reactions

Matt Wall

Head of Editorial & Content, Office of the UK CEO, Microsoft

"This is the future of football," says Darren Hardman (Bloomberg TV) https://www.bloomberg.com/news/articles/2025-07-01/microsoft-will-power-premier-league-s-ai-tools-in-branding-push?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc1MTM3NjUwMCwiZXhwIjoxNzUxOTgxMzAwLCJhcnRpY2xlSWQiOiJTWU9LVzRUMEFGQjQwMCIsImJjb25uZWN0SWQiOiI0QTlGNEU3NEQ5QTI0OENGOENDRERGMUQxQUUzNDcwNiJ9.O4utc1WwKnZ0eW_QC4c61Lii8KXh59ZG_8cBVYJT1PE

8 Reactions

James Hoffmann

Retired

Lewis.. Free tix?

2 Reactions

Evan Xu

CAR-T & Immunotherapy Scientist | Preclinical to Translational R&D Expert

Congrats Darren! 🎉

Lee Welch

Empowering customers to achieve more leveraging the power of the Azure cloud | Women at Microsoft UK Allyship Lead | D&I Advocate | Leading teams, connecting people & delivering results. 🙌🏻

Oh absolutely love this Darren … especially since my team, Tottenham Hotspur just about managed to stay in the Premier League this season! 😂 Looking forward to seeing what’s ahead! #COYS ⚽️🐓