[📣 Press release] The #NetZero Initiative: a concrete tool to #measure and improve our customers' #environmental performance! 💡Since 2023, we’ve been working with Carbone 4 to implement the Net Zero Initiative, a robust methodology to assess the CO₂ avoidance of our #innovative solutions compared with a standard alternative. Our goal❓Providing our customers with practical tools to measure and improve their environmental impact. This approach reflects our commitment to developing solutions that contribute to a more sustainable, low-carbon industry. ✅ In line with the new market and regulatory expectations, the Net Zero Initiative was developed with the support of Carbone 4 and in collaboration with the WBCSD – World Business Council for Sustainable Development. And this is a methodology that delivers concrete results, as up to 30% of CO₂ emissions can be avoided by: ✅ using our Kercoat® product compared with the reference scenario (returnable bottles without Kercoat®) ; ✅ using our Cecabase® RT Bio 10 compared with a reference situation that incorporates 0% recycled asphalt. ➡️ Read the PR: https://lnkd.in/gYN6gXwu #sustainability #carbonfootprint #innovation Arkema Specialty Surfactants
The Avoided Emissions methodology allows us to evaluate the positive impact of our innovative solutions on the climate and so to support our customers in their environmental transition by providing them with more sustainable solutions. #Arkema #sustainability 👏 Bravo the team !
Feel free to test our Emissions Avoided calculator here: https://specialtysurfactants.arkema.com/en/innovation/cecabaser-rt-bio-10/