From the course: UX Research: Lean Experimentation
Diving into Lean Startup experiments - Sketch Tutorial
From the course: UX Research: Lean Experimentation
Diving into Lean Startup experiments
(uplifting music) - The Lean Startup approach has found its way into organizations of all sorts. Business leaders love the structured methods to include incremental feedback and reduce risks. But many struggle with the logistics of how to effectively incorporate the experiments that could help them learn and adapt their business. In this LinkedIn Learning course, I'll breakdown the Lean Startup Approach, and share tips to get you started running experiments of your own. I'll also discuss a framework for identifying your assumptions and crafting them into hypotheses, specific tips to design your experiment and build only what you need. And suggestions for analyzing your data and incorporating your experiments into your work. I'm Amanda Stockwell, Principal of Stockwell Strategy. Let's get started so you can run Lean experiments of your own.
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