From the course: Using Generative AI in Public Relations
Join today to access over 24,600 courses taught by industry experts.
Research and message testing
From the course: Using Generative AI in Public Relations
Research and message testing
- Research is a heart of many PR strategies and generative AI can help. You can upload your research data into your chatbot and ask it to spot trends, and discover perspectives you hadn't thought of before. You can also test some messages you develop for a pitch to media or creators to see how they might react. You start by creating synthetic versions of the media or influencers you're trying to reach. Describe their beat, their interests, and include examples of publicly available content they produced. If you use a PRM or PR management platform to keep track of your pitch interactions, you can include details from there too. After that, you can conduct a simulated chat with your synthetic contact. Ask them what they think about your messages and if they have any ideas to improve them. Just make sure you don't add any proprietary or private information like the person's name, their email, or any other identifiable details. Say you want to conduct some A/B testing or ask stakeholders…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.