From the course: Using Generative AI in Public Relations
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Prompt engineering for PR pros
From the course: Using Generative AI in Public Relations
Prompt engineering for PR pros
- PR people are natural communicators, and that's one of your biggest assets. Whether you're expressing ideas in writing or talking to media, influencers, or other audiences, you know how to get your messages across in a clear and effective way. But what about prompt engineering? Do you know how to talk to machines? Let's look at two prompting strategies and the benefits of each. First, there's conversational prompting, which is exactly what it seems. You have a conversation with an AI that often begins with a question, much like you would if you were doing a search on Google. The chat bot responds, and you say something else, going back and forth till the AI gives you a usable output or you give up in frustration. That's how most people prompt. For better results, try a more logic-based approach, or structured prompting. Structured prompts are usually longer and include detailed instructions and examples of what you want your chat bot to produce. It's like providing it with the same…
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