From the course: Using Generative AI in Public Relations
Join today to access over 24,600 courses taught by industry experts.
New workflows and training
From the course: Using Generative AI in Public Relations
New workflows and training
- If you're like me, it's easy to get excited about every new AI tool, but figuring out how it might alter your workflow requires strategic thinking, collaboration, and a willingness to test, learn, and adapt. You also need to choose the tools, train your team, and implement your new process. But first things first. Where does AI fit into the PR workflow? Because PR is conversational by nature, many of the tasks you perform every day lend themselves to AI. Let's look at a typical project. Coming up with a new product announcement, some pitch angles and social media posts. Which parts of your project could be augmented by AI? Well, once you've been briefed, you'll often sit down with your team and organize a brainstorm. And idea Generation is a good place for AI to help supplement the concepts your team comes up with. But you'll need a person to review and refine your ideas and then pick the best. After your brainstorm, you may want to start drafting your announcement. Now, if your…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.