From the course: Using Color to Amplify Your Online Presence
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Boost sales with calls to action
From the course: Using Color to Amplify Your Online Presence
Boost sales with calls to action
- Embracing the world of color isn't about living a life filled with colorful confetti or rainbows to become a fashion icon. Even though many relate color with fashion or interior design, we can't underestimate its impact on brands, products, or services. Color not only boosts your brand recognition, it also connects the emotional association towards your brand. Let's do a quick brand test. I'll list some brands and you see how quickly you can picture their colors. T-Mobile, Red Bull, M&Ms. Each brand uses color to evoke an emotion from their brand personality to how they want their consumers to feel. T-Mobile's magenta represents the bold, confident, energizing, approachable, and caring qualities they uphold, while Red Bull has yellow and red that gives us wings of energy, fearlessness, joy, and passion for achieving our boldest dreams. Then we have M&M, and they might entice your palette with a rich chocolate…
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