From the course: Using AI for Data-Driven Insights

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Customer segmentation with ChatGPT for targeted marketing

Customer segmentation with ChatGPT for targeted marketing

From the course: Using AI for Data-Driven Insights

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Customer segmentation with ChatGPT for targeted marketing

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- [Narrator] Not all customers are the same, and that's a good thing. Customer segmentation helps us group people based on shared characteristics so we can tailor marketing strategies to meet their unique needs. I'll show you how to use ChatGPT to create meaningful customer segments from the FreshMart data set and turn those into actionable strategies. By the end of this video, you'll know how to segment customers effectively using ChatGPT and apply those insights to targeted marketing campaigns. Understanding the importance of customer segmentation. Customer segmentation is all about your audience. By grouping customers based on characteristics like age, purchasing behavior, or preferences, you can create personalized marketing campaigns that speak directly to their needs. For FreshMart segmentation helps ensure that eco-conscious millennials receive messaging about reusable water bottles while environmentally aware professionals see promotions for bamboo toothbrushes. Let's get…

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