From the course: Understanding Viral Videos

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Emphasizing emotion, value, and authenticity

Emphasizing emotion, value, and authenticity

From the course: Understanding Viral Videos

Emphasizing emotion, value, and authenticity

- We just talked about how there's no secret formula for going viral. And yes, that's true, but what's also true is that many viral videos are born of similar stuff. Think of it as working from a recipe. You've got to have all the right ingredients to even make it possible to be primed to go viral. But ultimately, it's those extra elements of experience, timing, and circumstance that can launch your video into the social media feeds of millions of people. So let's spend the next several movies talking about what goes into this viral video recipe. Before creating a video, viral or not, you should begin by asking yourself several key questions. First, who is the audience for this video? Next, would I enjoy and engage with this video? And finally, does this video serve a clear purpose? If you have clear answers to each of these questions, then the first important ingredient in the viral video recipe is that it should elicit…

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