From the course: Understanding Augmented and Virtual Reality: An Introduction
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From snap to stores
From the course: Understanding Augmented and Virtual Reality: An Introduction
From snap to stores
- During the pandemic of 2020, restaurants started using a unique way of showing their menu, with QR codes. People simply pointed their camera at a small logo or symbol, and within seconds, a menu would pop up. It was a simple, sustainable, and contact-free innovation. At the same time, retailers who struggled to keep stores open and afloat started uploading their merchandise in augmented reality so you could trial products from Gucci shoes to outdoor grills before buying them. It's exciting that millions of people are already using augmented reality, often without realizing it. But there's still a big gap for business. And where there's a gap, there's an opportunity. In this lesson, I will show you how AR is already being used across industries and why many believe it's the next big thing for business. Let's start with some quick statistics. In 2021, the user base for AR was in the hundreds of millions. Snap…