Social media management: Your personal marketing machine

Let's talk about your personal brand, and more importantly, how you manage it. Because whether you like it or not, your social media presence, well, it's part of your sales strategy. When a prospect checks you out online, and they will, they're making decisions before you ever get a chance to pitch. They're asking, do you look credible? Are you active in your space? Can I trust you? This is where most sellers drop the ball, not because they don't have value, but because they don't show up consistently. That's where social media management comes in. Done right, your social presence becomes your personal marketing machine. Here's how to make that machine run without letting it take over your life. Share value, not just noise. Your prospects don't want fluff; they want insight. Post about what you're learning, what your clients are dealing with, what's changing in your industry. Position yourself as someone who understands their world, someone they want to hear from. Be relatable, be…