Personal video outreach: Stand out from the crowd

Look at me closely. How powerful is this medium right now? Every inflection in my voice, every hand gesture, every smile, or head tilt, it's all communicating something beyond the words I'm saying. You feel the message differently when you see it. That's the power of video. There's a stat you've probably heard before, and that is that 70% of communication is non-verbal. Now, to be clear, that stat comes from Dr. Albert Mehrabian's research at UCLA, and it specifically looked at how we express emotions and attitudes. He found that in emotional communication, 7% comes from the words, 38% from tone of voice, and 55% from facial expressions. So while the 93% non-verbal line gets tossed around a lot, the real takeaway is this. In emotionally charged situations like building trust or influencing someone, non-verbal communication is everything, and that's exactly what makes video outreach such a game-changer. Because in sales, people aren't just buying a product. They're buying you, your…