From the course: The Art of Creative Disruption: Master Lateral Thinking in the Age of AI
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Taking a different point of view to solve problems
From the course: The Art of Creative Disruption: Master Lateral Thinking in the Age of AI
Taking a different point of view to solve problems
- Now we come to the crux of lateral thinking, taking a deliberately different point of view. Instead of coming at the problem like this, coming at it like this. It's an essential part. And Edward de Bono, who coined the phrase, lateral thinking, said this, "You cannot see in a different direction by staring harder in the same direction." If I'm staring straight ahead like this, I can't see what's happening over here. I have to turn and look over here to see it. David Bowie in his song "Changes," says this, "Turn and face the strange," and that's what I'm asking you to do. Jonah Salk was the American clinician who came up with the polio vaccine. He was asked how he did it. He said, "I had to think like the polio virus." He had to think like the virus in order to combat it. Jorge Odon is an Argentinian car mechanic, and a friend of his gave him a challenge. He said, "Can you get a cork out of an empty wine bottle?" And Jorge said, "I don't know." The way it works is you put a plastic…